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NEED TO KNOW: Maintaining Pastel Color

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04 . 23 . 15

With all these celebs going pastel with their locks, it’s hard not to want some cotton candy colored hair ourselves!

Pastel is the newest fashion color to hit the runway, with tones of pinks, purples, greens and blues, there’s a color made for everyone! If you’ve already had pastel hair, you know first hand how hard it is to maintain, and for those of you dreaming of a pink mane but are afraid of the upkeep, we’ve got answers for you!

We asked some of the best hair color  Mane Masters in the industry their advice on how to keep bright colors fresh for weeks after your visit to the salon…


“The best options are to wash less frequently and to use a dry shampoo to hold you over in between washings. My favorite dry shampoo is by Rene Furterer.  When you do wash, scrub gently using color safe shampoos. 

I also recommend after shampooing, mixing in a little bit of the deposit only pastel color with your daily conditioner and apply all over-let it sit for 10-15 min. It will slightly refresh any of the pastel tones released from washing. 

evo fabuloso

There’s also Evo Fabuloso Color Enhancing Shampoos and Conditioners, they come in a variety of tones ranging from chestnut to purple-red.  These can be very pigmented so definitely follow the instructions and dilute with regular conditioner for a more pastel look.”

– SARAH CONNER @oncolourground Meche Beverly Hills Colorist.


“Number one, to keep your hair healthy and strong I recommend a conditioning treatment that leaves the hair cuticle closed. Number two, avoid washing your hair too often, once a week is best. Finally number three, I customize a conditioner for my clients using some of the pastel tone and a nice treatment conditioner, this can be used once a week, once the color starts to fade. I always mix my custom conditioners starting with either Manic Panic and/or Pravana color. Then I add a masque treatment to the desired color mixture.

shu uemura masque

I use either the Shu Uemura Ultimate Remedy Masque for hair that needs repairing and moisture, Shu Uemura Color Luster Masque for added color protection and moisture, or the Plarmia Treatment customizing it for fine or thick hair.”

– AURA FRIEDMAN @auracolorist Editorial Colorist at Sally Hershberger Salon in New York.


“I do a ton of pastel work and often recommend the Pravana Vivids Chromasilk shampoo, conditioner, and especially the Color Protect Sealing Spray to maintain the pastel colors. 

Pravana Chromasilk Vivids

The color spray is the final product to put on the hair to protect from the elements. It uses natural oils that protect from UV rays and fading sun rays, and it also gives the hair some hydration. The more hydrated and healthy the hair, the less the color is going to fade (regardless of if it is pastel hair or not). It is important to protect your hair just like it is your skin, so I really love this product. I also ALWAYS recommend washing with cold water!”

– KAIT MARIE @kaitmariehair Pravana Guest Artist.


“I love creating vivid, vibrant or pastel unnatural tones! I use Scruples in most of of my formulas.scruples If I add enough it can be extra vibrant and if I add just a bit it can create gorgeous pastel tones. It fades slowly & beautifully but be sure to use a color protectant shampoo and conditioner that is sulfate free.”

– LARISA LOVE @larisadoll Instagram Pastel Hair Star.


Do you have a tip for extending your color that we left out? Let us know in the comments!

Justine Marjan

Justine Marjan

Editor at Mane Addicts
As Editorial Director of Mane Addicts, Justine was enlisted as one of two to create the site in Jen Atkin's vision from the very beginning. A hairstylist for over 10 years, she loves all things beauty and fashion. She enjoys traveling the globe, long flights sans internet, and a good sheet mask.
Justine Marjan

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  1. […] to your every day routine. To extend your wear and keep the color vibrant, check out our story on maintaining pastel hues, or use PRAVANA VIVIDS Color Protect after care, which includes a shampoo, conditioner and Sealing […]

  2. […] of going hot pink like Jenny? Make sure you know how to maintain that vibrant color at home! […]