If icy platinum blonde isn’t your client’s thing, consider the next most fabulous of the flaxen family: baby blonde. The dreamy hue has the potential to imbue any skin tone with a radiant glow. For the best baby blonde inspiration, click through the gallery ahead as top colorists share their color formulas for creamy shades of baby blonde hues including bright beige, vanilla, and more.
Formula: For this look, I balayaged the clients hair with Redken Freehand Clay Lightener and 40 volume developer. I let that process for 30 minutes. I toned with Redken sEQ 1 oz 9p + .5 oz. 8n for 10 minutes. Daily care: My favorite shampoo for maintaining color like this is Fanola No Yellow, a violet toning shampoo, that is also sulfate-free. For conditioner, I recommend Davines NouNou. For that extra moisture and care, I recommend Olaplex No.3.
Formula: On Grace, I did a double process using Whittemore House Hair Paint & 20 volume for 30 minutes which took Grace’s dirty blonde hair to a fabulous clean level 10 blonde. Using a bowl and brush I used Redken Shades EQ 1 oz 9N/1 oz 9Gi and applied to her roots for five minutes. With a color bottle I applied 1 oz 9Gi/ 1 oz clear shades EQ and saturated her ends. The final layer was a Christophe Robin Baby Blonde Conditioner to seal the delicate shade pigments in the hair and balance the tone to the perfect tow head beige. Daily Care: My top shampoo and conditioner is PureLuxe Shampoo and Conditioner from Intelligent Nutrients (created by the founder of Aveda). It’s a certified organic brand with food grade ingredients. Hyper performance unlike most natural products, check them out.
Formula: On my client Jocelyn, I highlighted her with Redken Flashlift, 20 volume peroxide and 1/4 ounce of Olaplex. I pulled through Flashlift and 10 volume with 1/8 Olaplex in every other foil to pull out any warmth. I checked her color every 7 minutes pulling off the foils that were done to stop the process. When fully processed, I rinsed her hair, towel dried her, and put her under the dryer with Olaplex No.2.Daily Care: My favorite shampoo to keep this color bright is Oribe Bright Blonde Shampoo and Conditioner. If it fades more yellow, I like Unite Blonda Shampoo for a more intense tone. If the hair is super dry (toning shampoos can be drying), I would switch to the Christophe Robin Baby Blonde Mask. You don’t want to overuse toning shampoos and conditioners. In between I like Oribe Gold Lust Repair and Restore Shampoo and Masque.
Formula: Lighten hair using a virgin application method with Wella Blondor and 6% (20 vol) and Wellaplex to protect the integrity of the hair. Shampoo once and then seal with Wellaplex No. 2 and let sit for 10 minutes. On shampooed, towel-dried hair apply Time using Wella Colour Touch 1/3 9/02/3 10/03, and 1.9% for 10 minutes. Daily Care: System Professional Hydrate Shampoo, System Professional 30 Sec Repair Conditioner, and Wellaplex Hair Stabilizer No.3 Treatment . Once a fortnight use Evo Fabuloso Pro Custom mix Conditioner (10g Platinum added). For dry hair between washes, use System Professional Instant Energy Dry Conditioner. To me a ‘baby blonde’ is all about keeping the hair looking creamy and not too ashy. I recommend a custom conditioner over pre-made silver/purple shampoos as they’re more nourishing for the hair and prevent over-toning and dulling.
Formula: For this colour, I did a half head of ultra fine babylites on a naturally warm level 7 base, concentrating foils most in the hairline area. For the perfect baby blonde, it’s best to try to mimic how a little kid’s hair would lighten in the sun, and work your foiling pattern to suit. I started with 20vol L’Oreal Cream Lightener, finishing with 25vol until the hair in foils lifted to a pale level 10. I shadowed the roots with L’Oreal DiaLight 1unit 7N + 1 unit 9.03, with a 2-3 inch application towards the crown, moving into a gradual 1/4 inch closer to the hairline. I try to not over deposit with these blondes to keep them looking natural, so I combine 1/4 Shu Uemura Cool Blonde Conditioning Mask with 3/4 Olapex No.2 treatment, and leave on for 5-10 minutes to softly neutralize warmth. Daily Care: My favorite shampoo and conditioner to maintain freshness would be the Shu Uemura Color Lustre Shampoo and Conditioner, paired with the Davines Oi Milk as a leave-in treatment. I would also recommend that the client mix their own Shu Uemura Cool Blonde mask + Olaplex No.3 treatment at home every few weeks with the same ratio to maintain radiance.
Formula: For this look I did a full head of fine highlights using 10 volume around the hairline (to protect those fragile baby hairs) and 20 volume baby lights everywhere else. Lifted until we got a nice baby blonde which wasn’t too hard since her natural hair color is a dark/medium blonde. We weren’t going for a rooty look so we just blended the roots with Redken Shades 8N and equal parts 9NB for about 4 minutes. We then glossed all over with 1oz of Redken Clear and a small splash of 9V to cancel any gold for about 5 minutes. Daily Care: Shampoo and conditioner wise, I really like the Inphenom and Olaplex lines as they’re moisturizing but not too heavy. And to keep the gold away I recommend the Davines Alchemical Conditioner for occasional use as the violet does a great job at canceling out any yellow tones.