It’s not everyday one of our fave Mane Masters snags a coveted Creative Director role at a cutting edge hair brand–so when it happens, it’s worthy of a major mane celebration. Celebrity hairstylist Adir Abergel was just tapped as the new Creative Director for Virtue, and we can’t think of any stylist more deserving (or qualified) for this role. Adir has tamed the manes of countless stars, and has a loyal celebrity clientele that includes Kristen Stewart, Rooney Mara, Reese Witherspoon, and Jessica Biel. And now, he’s bringing his artistic expertise and direction to his newest role, and we couldn’t be more excited for him.
Virtue, who touts themselves as”the first true biotech beauty brand,” formulates their products with patented human proteins, Alpha Keratin 60ku. Adir notes, “I have never used a line in which the technology restored the luster and health of the hair immediately.” Alpha Keratin 60ku, “is recognized by the body as its own, pulled to where it’s needed, strand by strand, smoothing, resurfacing, and filling in cracks of damage, leaving you with your best hair ever, every day,” says Melisse Shaban, founder and chief executive officer of Virtue.
The Virtue collection includes five product lines, Recovery, Smooth, Full, Correct, and Create, which include shampoos, conditioners, creams, serums, and stylers. This line sounds almost too good to be true and we can’t wait to get our hands on it! Congrats Adir!