Embracing natural textures and kinky curly hair is by no means a trend and while the beauty industry is FINALLY beginning to catch on to the need for diversity by creating products that cater to all hair types, these eight African American-owned haircare brands have been doing it from the start.
Keep reading to find out the haircare brands you need to know about that cleanse, condition, hydrate and style every different texture and type of hair.
Instagram: @sheamoistureAbout the brand: Founders Nyema Tubman and Richelieu Dennis founded SheaMoisture after Dennis' grandma Sofi Tucker who sold shea butter at a market in Sierra Leone in the early 1900's. The brand has quickly become a household brand name for people of all hair types due to their safe, environmentally conscious and accessible hair and body products. Best seller:Coconut & Hibiscus Curl Enhancing Smoothie A key player in transitioning damaged, over-processed hair to smooth, frizz-free, defined tendrils. The smoothie is used as a styling cream and can be applied to damp or dry hair.
Thank God It's Natural
Instagram: @tginaturalAbout the brand: Chris-Tia Donaldson , Harvard grad and lawyer-turned-businesswoman founded TGIN on the grounds of wanting to inspire women everywhere to celebrate and embrace their natural textured hair through healthier hair products and practices. Best-seller:Honey Miracle Deep Conditioner for Natural Hair A deep penetrating hair mask that contains raw honey for soft, shiny hair and jojoba and olive oils for to nourish and repair. The conditioner instantly revives dry, damaged and color-treated tresses.
Instagram: @bevelAbout the brand: Tristan Walker, founder of Bevel and it's parent company Walker & Company Brands, created Bevel's Shave Club a monthly shaving subscription that caters to the shaving needs of POC and those with coarser hair by using natural and safe products. Best-seller:Bevel Shave System A monthly shave box subscription that includes a razor, brush, priming oil, shave cream, restoring balm, and 20 blades. You can curate based on your shaving needs. The products are designed to cater to coarse, textured hair to safely and evenly shave to avoid ingrown hairs.
The Mane Choice
Instagram: @themanechoiceAbout the brand: Courtney Adeleye, Founder and CEO of The Mane Choice first gained her traction and following for the brand by documenting her natural hair journey on YouTube and creating her own unique natural, healthy product mixes. With the help of her background in science she soon realized that producing hair products was her calling and along came The Mane Choice Hair Solution. Best-seller:The Mane Choice Manetabolism Plus Vitamins Specially formulated vitamins that aid in promoting healthy hair, nails and skin by nourishing the body’s cells and by directly targeting hair folicles, nail beds and skin layers.
(via The Mane Choice)
Instagram: @oyinhandmadeAbout the brand: Jamyla Bennu founded Oyin Handmade in 2001 when she noticed a lack of organic and natural products on the market that catered to her very textured curly hair so she took it upon herself to create natural, gentle, moisture-focused and cruelty-free products for curly girls everywhere. Best-seller:Hair Dew Daily Hair Quenching Lotion A creamy, conditioning leave-in that can be used on damp hair to protect the hair or dry hair to revive the hair's style and texture and is light enough to be used daily.
Instagram: @curlsAbout the brand: Mahisha Dellinger started CURLS in 2002 with the desire to create a dependable and quality line that caters to customers with curly hair using safe ingredients. The brand has quickly become a staple for curly-haired ladies including a slew of celebrities. Best-seller:Blissful Lengths Liquid Hair Growth Vitamin A drinkable hair growth vitamin that promotes a healthy scalp, and increased hair growth and aids in detoxification of, and the repair of, scalp cells by quickly absorbing into the blood stream.
Instagram: @taliahwaajidbrandAbout the brand: The natural hair movement is nothing new to founder Taliah Waajid. Waajid fell in love with natural hair products when her mother refused to let her use a relaxer on her hair. Over the years Taliah expanded her love for natural hair products with the opening of a natural hair salon in Harlem, the creation of her namesake hair brand and the start of the World Natural Hair, Health & Beauty Show which is a three day expo that includes intensive training on natural hair, braiding and textured weaving techniques. Best-seller:Curly Curl Cream A non-greasy leave-in cream that can be used on dry or damp hair to define curls, moisturize, enhance shine and eliminate frizz.
(via Taliah Waajid)
Instagram: @cocotiqueAbout the brand: Dana Hill's COCOTIQUE is a monthly beauty subscription box for women of color. The box features 5-8 sample size and full size skincare, hair care, fragrances, makeup and lifestyle products in order to simplify the search and discovery process and save you time and money. Best-seller:The Taliah Waajid Takeover Box. COCOTIQUE's best-selling hair box of 2017 was a takeover from another one of our favorite black-owned hair brands Taliah Waajid. The box featured the brand's Pure & Natural Shea-Coco 2 Step Detox & Replenish & Restore System, the Pure & Natural Shea-Coco Condition, the Pure & Natural Shea-Coco Conditioning Co-Wash, the Pure & Natural Shea-Coco Curly Hair Souffle for 2C-4A Hair, the Pure & Natural Shea-Coco Monoi Oil Serum and the Pure & Natural Shea-Coco Natural Hair Style Cream for 3C-4C Hair.