The Beachwaver is one of our favorite curling irons for many reasons, but mostly because it makes achieving perfect curls so, so easy – seriously, all you have to do is press a button and you’ve got waves. Of course, as the weather gets warmer we have less incentive to use hot tools – but that doesn’t mean we’re ready to compromise our curls. Instead of having to choose between sweating it out and dealing with the frizz, Beachwaver just launched their first-ever line of wet styling products to make our lives that much easier.
The Make Waves line, which was created by celebrity stylist Sarah Potempa and her sisters Erin and Emily (sister goals, for real), is cruelty-free, vegan and free of parabens, toxins and all negative vibrations. It’s also formulated with a hydrogen ionic alpha bond multiplier (dubbed HIx) to strengthen and rebuild the hair structure internally for the healthiest locks, taking you back to virgin hair territory.
Though the start of summer timing is perf, getting to this place was not an overnight process – the Potempa ladies worked for over 2 years to develop the HIx Beachwaver formula, which high-key smells like a day at the beach. “As a celebrity stylist around clients all the time, the one thing I always hear is how good it smells. Our products are an aroma experience, and we actually developed fragrances to go along with all of the lines we’re going to be launching,” shares Sarah.
“We’re very inspired by the beach,” she adds, noting that her youngest sister, Emily, actually took the photo for the packaging, so when the entire collection is lined up, it forms the one image.
The Beachwaver curling iron is now a product line that feels just like a day at the beach and we’re here for it. Catch the wave and check out the Make Waves collection, here.
Is your favorite styling line made in the USA? THESE brands deserve a salute.