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Best Drugstore Purple Shampoos Under $20

If you’ve ever been blonde, you know that brassiness is the enemy. To combat shifting color, we suggest a purple shampoo, which will balance and tone your color. Think of it like a filter that doesn’t fade. As necessary as it is, purple shampoo has historically been more of a luxe item. But recently, there have been more affordable options coming out of the woodwork—and we are here for it. Below, discover the best drugstore purple shampoos for your blonde strands. These under $20 options work for nearly every type of blonde!

Not Your Mother’s Blonde Moment Purple Shampoo: $8.99

When you want your mane blonde, not yellow, reach for this shampoo available at a steal. It’s vegan-friendly and formulated with violet rice extract so you can stay golden.

(via Ulta)

SheaMoisture Strength + Color Care Shampoo with Purple Rice Water: $10.99

Soften, detangle, fortify, and care for your Malibu Barbie-got-nothin-on-you color with each wash.

(via SheaMoisture)

L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo: $6.72

Ultra-moisturizing and free of parabens, harsh salts, or sulfates, this shampoo will tone you up whether you’re all the way platinum or have a few choice highlights.

(via Walmart)

John Frieda Violet Crush Purple Shampoo for Blonde Hair: $9.99

Achieve results ASAP, as this shampoo delivers crushed (we see you, John Frieda) violet pigments into blonde. The result is cooler and truer color in just one use.

purple shampoo

(via Rite Aid)

Eva NYC Tone It Down Blonde Shampoo: $12.99

Wild cherry bark provides deep conditioning benefits, while ginger adds moisture and purple pigment neutralizes brass.

purple shampoo

(via Ulta)

Pacifica Sunshine Highs Toning Shampoo: $10

Enhance and tone your color while you gently cleanse with this vegan toning shampoo.

purple shampoo

(via Ulta)

Yes, even brunettes can benefit from using a purple shampoo. Find out why and the best purple shampoos for brunettes HERE!


Hey, mane muse! We wanted to give you a heads up that some of the links in this post are affiliate links. This means that Mane Addicts will collect a small share of the sale from any purchase you make from the products we recommend.




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