Toning down blond has become standard practice – if you’re a blonde, you probably have a purple something, whether it’s a shampoo and conditioner and/or styling products. Purple lives opposite yellow on the color wheel and is, therefore, a no-brainer neutralizer. But… how do you defeat brassiness in brown? Even coco-haired ladies can’t avoid the warm rust creep that tends to happen over time. Until now our only options have been to get a gloss treatment, book a full-on color appointment stat, or just deal. That’s all about to change however, thanks to IGK’s Mixed Feelings Leave-In Brunette Toning Drops: $29. Ever the skeptic, I reached out to IGK Co-Founder Aaron Grenia to find out more about the drops and how they can up your brunette game.
Blue vs. Orange
“The concentrated blue leave-in pigment tones orange and red brass, while artichoke extract prevents color fading and antioxidant-and vitamin-rich blueberry extract nourishes hair,” explains Aaron on how and why the drops work. To get the most bang for your buck, he suggests mixing the concentrated toning drops with your favorite shampoo, conditioner, leave-in cream, oil or styler in your hands, emulsifying the product before applying it to damp hair. To make sure it’s reaching your locks evenly, comb it through and simply style as desired.
(Image via IGK)
Blue for Brunettes vs. Purple for Blonds
The toning shade you opt for depends on the way each color influences the other. “On the color wheel, every color has a relationship with every other color,” says Aaron. “Blue cancels out orange and violet cancels out yellow; In each event you are using the opposite color to counteract the unwanted red, orange and yellow. IGK Leave-In concentrated blue pigment drops instantly tone out orange and red brass, increase luster and prevent color fading in brunette hair,” he adds.
Although the brassiness may not be as obvious in brunettes as blonde, if you notice your brown hair reflecting orange or red tones, it’s time to tone up. The IGK Leave-In Toning Drops last until the next time you wash your hair, so while they’re not a permanent solution, you will notice instant results – and be able to maintain these results with steady product usage. The blue toning drops are best for brunette people with color-treated hair, “to help counteract the unwanted color,” Aaron adds.
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Brunettes Could All Use Some Blue
Even if your hair hasn’t been dyed brown, that doesn’t mean your exempt from needing to tone up with blue. “Brunette hair tends to get brassy – especially in the summer, it can pick up orange tones naturally, so these drops are safe to use on hair that has not been color-treated,” say Aaron. They may boost your natural color and refresh what you’ve already got, again because of the blue high-purity pigment, which is an active ingredient in the drops.
The Mixed Feelings Toning Drops are also safe for chemically-treated hair. “This product is vegan, gluten-free, cruelty-free and formulated without sulfates, parabens, petrolatum or mineral oil. Provides UV protection. The toning drops pair best with IGK Mistress Hydrating Hair Balm and works on all hair types and textures,” Aaron continues.
Are you tempted to actually go blue, but don’t want to commit? HERE’s how.