Salon quality haircare is just something we’re not willing to compromise. And sometimes, that means getting stuck with a pretty steep price tag.
But clean beauty brand Odele is looking to change the game. Taking its name from the Norwegian phrase “å dele” which means “to share,” Odele is all about inclusivity. Stocked at Targets nationwide and retailed at an affordable price point (how does under $12 sound?), this powerhouse makes vegan, gender-neutral professional grade products for the people. Needless to say, we’re obsessed.
This month, our favorite budget friendly brand launched three new exciting additions to its already robust line up. And we got to try them ahead of time. Spoiler alert: they’re amazing. So read on for our breakdown of Odele’s new clarifying shampoo, dry shampoo, and detangling tonic.
1. Clarifying Shampoo: $12
Let’s get one thing straight: everyone should own a clarifying product. From scalp scrubs to shampoos, these weekly cleansers are necessary to maintaining a healthy mane. And Odele’s latest take on the staple is truly top notch. Using chelation technology and lathering surfactants, this shampoo removes peaky product build up and environmental impurities like a champ. It’s best suited for those with straight hair types.
2. Leave-In Detangling Tonic: $11
This is not your average detangling spray. This milky leave-in mist is truly multi-purpose. A quick spritz of this lightweight conditioner detangles knots, refreshes curls, and provides a little bit of heat protection.
3. Dry Shampoo: $12
Protect the environment and refresh your tresses with this new non-aerosol clean dry shampoo from Odele. This ultra-gentle powder formula provides volume and eliminates oil. You know, so you can nail that lived-in aesthetic. The unique bottle design disperses this lightweight powder into a fine mist that neatly blends into your hair without leftover residue.