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Big Hair and Bumpits Are Back

You read that right, the Bumpit is back. Many of you likely recall the infomercial for this half-moon-shaped piece of “self-gripping” plastic. Maybe you remember seeing it on the shelves in the “As Seen On TV” aisle of your local drugstore, or at a mall kiosk next to some brightly colored clip-ins and belly rings. Perhaps you even owned one? I know I did, and I lost a lot of hair to that little plastic thing. But with the rise of Y2K stylings, it’s no surprise that the Bumpit is back on people’s radar.

Believe it or not, Bumpits never really went away. Plenty of companies have been selling some form of the Bumpit ever since the early aughts. Take Walmart for example, a quick search for “bumpit” on their website leads to hundreds of results of various bumpit-esque hair accessories and tools.

Along with butterfly clips, claw clips, and those dreaded hair comb headbands, influencers on TikTok and IG are embracing the styles created by the Bumpit, mainly “the pouf.” Addison Rae herself made a video calling for the return of “the pouf” and asked, “Where’s my bumpit?” in her caption.


Bring back poofs. Btw where’s my bump it @Kiley Fitzgerald

♬ Sway (Sped Up Version) – Michael Bublé

Another recent wild bumpit hair sighting came from the Cannes red carpet where Anne Hathaway was seen sporting big bumpit hair. Though her style is also very ’60s beehive influenced, the bumpit did take the beehive to the extreme in the early aughts (see “scene kids”).

"Armageddon Time" Photocall - The 75th Annual Cannes Film Festival CANNES, FRANCE - MAY 20: Anne Hathaway attends the photocall for "Armageddon Time" during the 75th annual Cannes film festival at Palais des Festivals on May 20, 2022 in Cannes, France. (Photo by Daniele Venturelli/WireImage)
(via Getty)

While the original Bumpit may no longer be available, there are still plenty of dupes you can find online. There’s no denying that fluffy, healthy, big, and voluminous hair is in, so If you need a tool or hair accessory to help create the volume you desire, go for it. There’s no shame in leaning on a little extra hair help.

Looking for more volumizing tips and tricks? HERE’s how to achieve ’90s supermodel volume with three products!

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