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Calling All Blondes: Amika’s New Purple Hair Mask Is a Dream Come True

For every blonde, brassiness is the ultimate enemy.

Rust-colored tones can ruin even the most well-kept sunny shade. That’s why purple shampoo is a balayaged babe’s go-to. But not all purple products are created equal. And when it comes to banishing brassiness, one new product reigns supreme: Amika’s new Bust Your Brass Hair Mask. Full of antioxidants and other healthy hair molecules, this hydrating hair treatment will save your strands and your shade.

We tried this brand new balm out for ourselves – and boy does it live up to the hype. Bye-bye brassiness!

Amika Bust Your Brass Cool Blonde Purple Intense Repair Hair Mask: $42

Via Sephora

Targeted Brightening Formula

As usual, Amika delivers when it comes to the ingredients. The make up of this mane mask is amazing. Bond cure technology and plant butters, like mango extract and borage oil, combine to target bonds and revitalize your locks with necessary vitamins and minerals. Meanwhile, ultra-violet pigments work to counteract yellow and brassy tones.

So how does it stack up? Let me tell you…this mask is top notch. Just one use and my mane was visible brighter but not overly bright. Amika’s unique formula has just the right amount of pigment to provide balance and eliminate brassiness.

Via Sephora

Ultra Hydrating

In the past, dryness was one of my biggest complaints about purple shampoos and conditioners. These powerful brightening products tend to strip your strands of essential oils, leaving your hair blonder but more brittle. Amika’s ultra-creamy mask is giving this genre a major makeover. This rich moisturizing treatment is luxe af, providing perfect pigment and much needed mending. Just one use and my highlights were bold, bright, and breakage free.

Via Sephora

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