Plus a few of my go-to styles and how to care for it.
Towel scrunchies are about to become your go-to quarantine accessory.
Saddle up and get that pony in check with these must-try styles!
How it works on 2C and 4C hair.
Show your Americana pride in style.
God bless America(n Made) brands.
Hair shrinkage poses quite the dilemma for our ‘dos. For one, true hair length is significantly reduced, making it hard to rock...
NEWSFLASH. We’re still not over the super sexy looks created by mega mogul and celebrity hairstylist Sally Hershberger in the...
When I heard that VS angel Constance Jablonski teamed up with photographer Boo George and shot on location in Tanzania for the summer issue...
If there’s anyone who’s leading trends in the beauty scene, it’s Glossier’s founder Emily Weiss. Last Thursday, Emily sat on...
Previously published on The Coveteur… You saw them. We saw them. Now, here’s how to recreate them—straight from KJ’s hairstylist...
When WeWoreWhat‘s Danielle Bernstein stopped by OUAI Headquarters, our Editorial Director Justine Marjan (braid-boss behind Kim Kardashian’s cornrows) whipped up a blinged-out inside-out French braid just...
There’s a lot of cool jargon and acronyms within the natural hair space, but if there’s one term that you...
The queen of textured hair, Sally Hershberger, has teamed up with Color Wow to create THE hair commercial of all...
As we gear into April, it’s safe to say we are ready to start shedding our winter layers for light...
If you’re about to be a desert-bound baddie and DGAF about anything except Coachella-vating your festival experience while looking selfie-fine, then you’ll need some no-fuss...
We’re officially obsessing over recurring mane muse Karlie Kloss’ first Glamour UK cover. With a hint of glam from makeup genius Hung...
When it comes to hair, Tyra Banks is as fearless as she is FIERCE! The supermodel is not a stranger...
Sprung off floral hair accessories? Yes we are. Going to shun hats this spring? No we ain’t. We’re embracing them...
Basically every badass chick and cool girl is killin’ it in this babely I don’t give a f*ck look. But much...
By the age of 31, how many can boast five Oscar nominations and an endless ability to exude sheer elegance...
California girls, they’re unforgettable. Why? Because they’re super swaggy, yasss, that’s a given. But the #mane reason we’re fine, fresh,...
On any given day, chopping your hair off can be daunting, emotionally-exhausting—even FOMO-inducing. But to be able to bid your long locks adieu for...
When girl-next-door cute and sex-kitten sultry meet tea-with-the-Queen elegant, you have yourself a Rachel McAdams, whose equally exquisite mane makes for...
Anything long-haired girls can do, short-haired gals can do just as good–if not better. Case in point: Daisy Ridley’s twisted topknot...
We’d like to present the Best Oscars Mane Award to Lady Gaga, because holy high-voltage glam, we are gagging for the...
We love bangs for one obvious reason: they make a mane go 0 to 100 real quick. We’re not talking...
The biggest night of Awards Season, the Oscars, is just around the corner and we’re bracing ourselves for the breathtaking glitz...
Naturally Curly is changing what it means to have texture on the runway. In 2012, after noticing a long history...
