It's SO worth the $40.
It's the eco-friendly alternative to wasteful plastic shampoo bottles.
All you need is a little spirulina.
The more, the merrier–promise.
Hacks so good you can hit snooze for 10 more minutes.
Detox your locks one day at a time.
Stop your “unique Father’s Day gift ideas” Google search right this sec. From hair products to beard combs and swoon-worthy...
The queen of beach babe color, Bianca Hiller of Sally Hershberger Salon in LA has divulged to us her...
Knowing your porosity level can make a world of difference in your hair care shopping. Different products work for different...
In collaboration with HBFIT. If when you hear the word summer, you think of luscious locks blowing in the wind, then it’s...
From Pyper America’s pink to Ashley Moore’s beachy sombre, color is in—and Jean Pierre Sosa, the celebrity colorist behind these kickass concoctions,...
When we found out that Mad Men starlet January Jones was the new spokesperson for Kérastase’s new haircare line, our ears perked right up. Jones...
Sir James Dyson’s brain child has a new sibling, and her name is Supersonic. Neither a vacuum nor a fan,...
Anybody else geek out a little over new technology? I mean, we are a digital company after all! That’s why when...
What happens when you put a jeweler, an interior designer, an architect, and a hair colorist in the same room?...
There is no doubt to the legend that Orlando Pita is. As one of the leading hairstylists at New York...
When WeWoreWhat‘s Danielle Bernstein stopped by OUAI Headquarters, our Editorial Director Justine Marjan (braid-boss behind Kim Kardashian’s cornrows) whipped up a blinged-out inside-out French braid just...
The queen of textured hair, Sally Hershberger, has teamed up with Color Wow to create THE hair commercial of all...
We always hear, ”You are what you eat,” but at HBFIT, we believe the same holds true for products. So, if...
Hairstylist Cynthia Meadows (aka the “Queen of Cuts”) just released a new line of haircare products for the ultimate sleek and...
When she’s not styling hair for a magazine cover, red carpet, or celebrity, Jen Blanchard works at Andy Lecompte Salon...
I first met Marshall Lin backstage during New York Fashion Week where he was creating beautiful brushed waves for Alice...
If you’re the chicest of the chic, chances are you’ve already noticed GM Reverie‘s debut product, Milk, an anti-frizz leave...
These days, I find myself and my clients opting for the natural option wherever possible. Eating organic, natural foods can go...
Out with the old, in with the new—spring’s got us in the mood to freshen things up. We’re breaking up...
If you’re a man bun maniac, put your hands up hiiiiiigh! Mhm, we see you. You’ll be stoked to hear that the...
Bye bye winter hat, hello spring accessories! Warmer temps mean freedom from dreadful hat-hair and a chance to spruce up...
Sprung off floral hair accessories? Yes we are. Going to shun hats this spring? No we ain’t. We’re embracing them...
FACT: Curly girls struggle to find the right formula and product combination to treat their unique tresses. All curly hair...
