Less breakage equals more body!
This might be our favorite hair hack ever!
Do generic products work just as well?
Five methods you need to know.
For that DIY dye that didn't go quite as planned...
Yes, you need them ALL.
When we found out that Mad Men starlet January Jones was the new spokesperson for Kérastase’s new haircare line, our ears perked right up. Jones...
Sir James Dyson’s brain child has a new sibling, and her name is Supersonic. Neither a vacuum nor a fan,...
Anybody else geek out a little over new technology? I mean, we are a digital company after all! That’s why when...
What happens when you put a jeweler, an interior designer, an architect, and a hair colorist in the same room?...
There is no doubt to the legend that Orlando Pita is. As one of the leading hairstylists at New York...
When WeWoreWhat‘s Danielle Bernstein stopped by OUAI Headquarters, our Editorial Director Justine Marjan (braid-boss behind Kim Kardashian’s cornrows) whipped up a blinged-out inside-out French braid just...
The queen of textured hair, Sally Hershberger, has teamed up with Color Wow to create THE hair commercial of all...
We always hear, ”You are what you eat,” but at HBFIT, we believe the same holds true for products. So, if...
Hairstylist Cynthia Meadows (aka the “Queen of Cuts”) just released a new line of haircare products for the ultimate sleek and...
When she’s not styling hair for a magazine cover, red carpet, or celebrity, Jen Blanchard works at Andy Lecompte Salon...
I first met Marshall Lin backstage during New York Fashion Week where he was creating beautiful brushed waves for Alice...
If you’re the chicest of the chic, chances are you’ve already noticed GM Reverie‘s debut product, Milk, an anti-frizz leave...
These days, I find myself and my clients opting for the natural option wherever possible. Eating organic, natural foods can go...
Out with the old, in with the new—spring’s got us in the mood to freshen things up. We’re breaking up...
If you’re a man bun maniac, put your hands up hiiiiiigh! Mhm, we see you. You’ll be stoked to hear that the...
Bye bye winter hat, hello spring accessories! Warmer temps mean freedom from dreadful hat-hair and a chance to spruce up...
Sprung off floral hair accessories? Yes we are. Going to shun hats this spring? No we ain’t. We’re embracing them...
FACT: Curly girls struggle to find the right formula and product combination to treat their unique tresses. All curly hair...
Editorial Mane Master Conrad Dornan has had a unique path into the realm of hairdressing and maintains a unique approach...
With Coachella and spring around the corner, we foresee tons of fun in the sun in your future, and in...
True beauty junkies value quality over aesthetics— if something works the way it guarantees, we don’t give a *what* if it...
Over time, hair starts to oxidize aka bleach itself inside out—or in other words, turn gray. While there’s nothing wrong with being...
Jill Crosby not only tends to the strands of the stars, she also lends her craft to the creative world of film,...
