No strands are too thick for these claw clips!
Tousled, textured beach waves are just a spray away!
We always trust Hyram's recs!
Diversify where you purchase your hair products from!
Don't shy away from it, curlies!
Vegan options are always in season!
Whether you’ll be celebrating this nation’s Independence Day poolside, on the beach or at a BBQ with the squad, one...
It’s always a little overwhelming when, for whatever reason, you’re in the market for a new hair tool. In every...
Everyone wants to be a bronzed goddess in the summer time, but what is one to do when you’ve...
It’s only natural that when the weather warms and we take our tresses on vacation that that shine it once...
Last week, Lala Anthony dazzled the red carpet with her bejeweled high ponytail. The “Power” actress attended the New York...
Marking 25 years of reigning all things textured hair, MIZANI celebrated with the launch of their brand new Styling...
Drugstores beauty aisles, with their insanely bright lights and endless rotation of new products, are impossible to resist, even for...
Blonder strands and sandy beach buns—fun in the sun ain’t no fun without the essentials. Here, must-haves any beach day...
Celebrity Stylist and Mane U Educator Chris Appleton has been on fire lately! Literally. (Have you seen the music video...
Stop your “unique Father’s Day gift ideas” Google search right this sec. From hair products to beard combs and swoon-worthy...
The queen of beach babe color, Bianca Hiller of Sally Hershberger Salon in LA has divulged to us her...
Knowing your porosity level can make a world of difference in your hair care shopping. Different products work for different...
In collaboration with HBFIT. If when you hear the word summer, you think of luscious locks blowing in the wind, then it’s...
From Pyper America’s pink to Ashley Moore’s beachy sombre, color is in—and Jean Pierre Sosa, the celebrity colorist behind these kickass concoctions,...
When we found out that Mad Men starlet January Jones was the new spokesperson for Kérastase’s new haircare line, our ears perked right up. Jones...
Sir James Dyson’s brain child has a new sibling, and her name is Supersonic. Neither a vacuum nor a fan,...
Anybody else geek out a little over new technology? I mean, we are a digital company after all! That’s why when...
What happens when you put a jeweler, an interior designer, an architect, and a hair colorist in the same room?...
There is no doubt to the legend that Orlando Pita is. As one of the leading hairstylists at New York...
When WeWoreWhat‘s Danielle Bernstein stopped by OUAI Headquarters, our Editorial Director Justine Marjan (braid-boss behind Kim Kardashian’s cornrows) whipped up a blinged-out inside-out French braid just...
The queen of textured hair, Sally Hershberger, has teamed up with Color Wow to create THE hair commercial of all...
We always hear, ”You are what you eat,” but at HBFIT, we believe the same holds true for products. So, if...
Hairstylist Cynthia Meadows (aka the “Queen of Cuts”) just released a new line of haircare products for the ultimate sleek and...
