Shop summer's biggest trend.
Sparkle season is here.
Take a walk on the Wild Primrose side!
Snag 'em before they're gone.
Bc fashion rules are lame.
This '90s staple is back and better than ever.
While large house parties and themed bar events may be off the table this year, we’ll still be celebrating fall’s...
Keratin to the rescue!
But you need to order by tonight!
It's SO worth the $40.
We’re sad to say it, but salon appointments are a social distancing no-go. This coronavirus quarantine has got many of...
It makes a big difference.
We chat with two pros.
Find your forever product.
And gave me my healthiest scalp + hair.
So gentle even for the most sensitive scalp skin.
The Toxic-Free Cosmetics Act is the first bill of its kind!
Is your go-to shampoo on this list?
Your piggy bank will love you for this.
Our Editorial Director shares her faves.
*Adds to cart*
And scalp and hair color—and the list goes on.
It's Eczema Awareness month.
For Halloween and beyond.
Who knew your BF's bathroom was a treasure trove of goodies?
Swoop them up before they're gone.
Prime it, baby.
