Are you getting everything you need?
Curl care AND growth, done right.
Milk those curls for all they've got.
TikTok has spoken and these are the next IT products.
Stick-straight tresses in no time? Count us in!
Recommended by celebrity hairstylists.
Good for you, good for planet too!
2000s but make it 2020.
It's clean AND effective.
You're new secret weapon.
You'll be a pro in no time.
Lift up your spirits with a clean and affordable hair mask.
Our newest flagship series where you can find everything we're adding to our carts.
CBD is great for skin and pain, but it's also major for your mane too.
Plant-based ingredients for the win.
Because it matters where your ingredients come from.
Frozen hair is not a lewk
Working from home has us doing the absolute least.
Desperate times call for DIY measures. Strand-saving salon appointments may be months away, so we’re taking touch-ups into our own...
And they don't cost a fortune.
To save your color until you can make your next appointment.
And they're all under $17.
Be the queen of the castle.
And they're totally affordable.
And which one you should be using for your hair type.
Good for you, good for the planet.
Nothing quite like the sweet smell of spring.
For those who want cool hair but don't want to commit.