Opening a hair salon sounds great in theory. You know the hair business better than you know yourself; you have enough contacts to fill a baseball stadium and you’ve got a wad of cash just waiting to be invested.
But even the most seemingly knowledgable, well-connected people end up with failing salon businesses because they fail to keep some major necessities in mind.
We chatted with KOVA owner Emma Moquet, who recently opened her beautiful, Parisian-inspired blow dry salon in L.A. Below, Emma shares five commonly overlooked things you need to consider before opening a hair salon.
The more you push back an opening date, the less people will anticipate or spread the word about your salon. Instead of having to deal with a bunch of false starts, wait until every last detail is in order before sounding the alarm.
“Construction never goes as planned!” Emma tells Mane Addicts. “Also, never plan on opening during holidays. They can be quite stressful, especially because the city permits are set back.”
How many times have entrepreneurs saved up only to run dry due to unforeseen expenses? You may have the best business plan in order going into the situation, but you must anticipate things won’t go as planned.
“Budget yourself, because things can always come up unexpectedly,” Emma advises.
Adequate Staff Training
It’s important to be totally hands-on when you first launch, and to train your team to know the company inside and out. First impressions are key, and you don’t want to be in a situation where you’re using those few opening months as a trial period. Your team should be in tip-top shape the moment your salons opens its doors.
“Make sure you train your team weeks before opening, depending on what exactly you as an owner is looking to achieve,” Emma says. “It’s so important to have a team who you can rely on and provides excellent customer service and understands your needs. You’d be surprised the things you can witness. You really need to be on the floor overseeing everything every day for a minimum of six months and get the feedback of your clients.”
Having a solid PR team is certainly beneficial to a potentially thriving business—but at the end of the day, consumers want to connect with the actual individual whose brand they’re supporting.
“As an owner, I think it’s important that people meet you and get a sense of who you are and what you’re doing,” Emma says. “It really helps build the community and people come back wanting to see you!”
Going back to earlier in the list, your salon’s initial launch is not the time for trial and error. Everything should be in impeccable taste and condition at first glance.
“Women love to come to a clean, beautiful place,” Emma says. “It’s so important!”
For more on salons, click HERE to find out if you should double-wash your hair next time you get your hair done!