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7 Custom Haircare Brands That’ll Give Your Locks Exactly What They Need

When it comes to taking the best care of your tresses, custom haircare brands are the way to go. There’s no problem personalized haircare products can’t solve, especially when you know exactly what you want to treat.

From Prose to Function of Beauty, we found seven custom hair brands that’ll give your locks just what they need. Find the best one for you below!


Hey, mane muse! We wanted to give you a heads up that some of the links in this post are affiliate links. This means that Mane Addicts will collect a small share of the sale from any purchase you make from the products we recommend.


1. Prose

Prose’s line of personalized hair products is something we at Mane Addicts have been obsessed with for quite some time. Every item is even sulfate, paraben, dye, GMO, and cruelty-free. Not too many brands can claim that.

When it comes to customizing their products for you, simply choose the item you most need in your life, tell Prose your hair problems, and they’ll deliver. Whether you need shampoo and conditioner or oil and cream, Prose has it all.

2. Function of Beauty

You’ve likely seen this brand all over Instagram, given that they have some seriously colorful products.

Function of Beauty offers personalized haircare “as unique as you,” and boy do they deliver. You start things off with a quiz that asks for your hair type, structure, and moisture. Next, you’ll select five hair goals you want to achieve. Then you choose your fragrance and you’re good to go.

They started as shampoo and conditioner, but recently the brand has expanded their product line into leave-in treatments, masks, and serums that can all be customized according to your hair.

3. Form

Form is all about “haircare that’s as versatile, uncompromising and as beautiful as you.” Specifically designed for those with curly and coily hair, your natural hair will be given the love it deserves.

Between their shampoos, conditioners, and stylers, their products are all you need to keep your curls looking bouncy and full. They even offer lifestyle sets that better suit your individual needs.

4. Strands

Strands is a little different than other custom haircare brands, given it does the work for you. When you sign up, you’ll be given a kit that tests that analyzes your strands’ fragrance, scalp sebum, and more. It really doesn’t get more accurate than using a strand test over a quiz.

Once their team of scientists discovers the best formula for you, they’ll send back shampoo, conditioner, a scalp massager, and a hair analysis report.

5. Ouai

We’re big fans of Ouai for many reasons, one of them being the endless amount of products the company boasts. You name it, they’ve got it.

While you can pick out which products you like on your own, their quiz helps you figure out what will really take your hair to the next level. After you tell them a little bit about your strands, they’ll recommend the very best products for your tresses.

6. Formulate

Formulate will help you become “your own personal chemist” on your healthy hair and scalp journey with their custom haircare products.

Similar to the other custom haircare brands on this list, you’ll answer a few questions about yourself and your strands to let their team know what you need. Once you’ve provided that info, they’ll match you with a chemist who will design your personal shampoo and conditioner formulas. They’ll even check in with you regularly to make sure the products are still working as they should.

7. Aura

Aura wants nothing more than to make you feel your most beautiful. They aim to “transform your mirror moments with personalized haircare as the conduit.” Who doesn’t want that?

Using their quiz, the Aura team will determine the best shampoo, conditioner, and masque formulas based on your hair goals. It’s as easy as that.

If you’re looking for the best hair oil for your locks, THIS one is custom made to your personal needs.

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