Remember when flat irons were used to get your hair as stick straight as possible – without any body? Those days are definitely over, with stylists going to extreme lengths (see: backstage at Brandon Maxwell) to get the perfect blowout that doesn’t compromise movement. We checked in with Patricia Lund, CEO of Voloom, which is a heat styling line that actually adds volume instead of taking it away. Here’s how it works and how you can cheat volume with a flat iron.
The VOLOOM for Volume
The VOLOOM Hair Volumizing Iron is designed specifically to volume to almost any style. “Instead of using a ton of products like sticky sprays that can actually weigh down your hair, you can use VOLOOM to create natural, healthy-looking bouncy volume,” says Patricia, who explains the secret behind the device is its plates. “The patented plates have dozens of individual beveled platforms, which create airy volume pockets in the under layers of the hair, lifting the top layers up and away from the scalp. The checkerboard design of the plates diffuses any pattern left in the hair and makes it look natural— sort of like naturally textured or slightly wavy hair in the under-layers, giving your hair volume that lasts for days… Because VOLOOM is used in a quick “clamp and release” action on only the top two to three inches of hair closest to the scalp, VOLOOM is not damaging to the hair,”’ she continues.
Though the device works on everyone, if you have longer or thicker hair – “or just want to go big, VOLOOM Classic will be the one,” Patricia advises. “If you have medium length and medium thick hair, Petite is your go-to tool. And if your hair is chin-length or shorter, or if you just want a little boost at the root, ROOTIE the Rootlifter will do the job.”
Sort of like a teasing comb, VOLOOM adds volume to fine and thinning hair by creating a firm structure under the hair, which gives the illusion of a thicker mane. You aren’t limited to full-on beauty pageant volume though – you can actually control how much va-voom you give your locks. “For more volume, you can raise the heat, clamp it on the hair for slightly longer, or use VOLOOM on more layers of hair. For very fine or thin hair, just make sure to keep a wider top layer for coverage,” explains Patricia.
Patricia invented VOLOOM out of necessity, realizing that her hair had gotten thinner with age. No matter what products she tried, she couldn’t achieve real, lasting volume. “I discovered that I was not alone,” she says. “Friends of all ages complained about flat lifeless hair that made them feel less vital, healthy, powerful, or glamorous than they felt inside. Even women with thick hair found that it could lie flat and unflattering on their heads due to its weight. I realized that the term ‘bad hair day’ was really code for ‘flat hair day’ and was a major confidence killer for many of us. The big “aha moment” in designing VOLOOM was realizing that I had to create structure in the under-layers of the hair in order to lift the top layers up and away from the scalp. That structure needed to be strong enough to hold the hair away from the scalp without showing an underlying pattern in the hair.”
One of the biggest benefits of VOLOOM isn’t the most obvious – it actually cuts down the time between shampoos because the underlying structure creates a bit of a barrier for oils working their way down the hair shaft. “Most women wash their hair too often, not because it’s so dirty, but because it goes flat,” shares Patricia. “With VOLOOM, it never really flattens, and if it does, you can just use VOLOOM to pop it back up again — without washing. This means that most women can avoid the damage caused by overwashing, heat drying and heat styling their hair too often.” In other words, by using VOLOOM, hair may actually get healthier over time!
Start out with dry hair. VOLOOM is made for the under-layers of hair, which are covered by an untreated top layer.
Section off the top layer that you would like to stay smooth, and clip it off to the side. This top layer of hair should be about ½ to 1 inch wide and run parallel to your regular part – note that this layer will stay smooth and untreated. You will also want to make sure that a small section of hair – about ½ to 1 inch wide — running alongside your face stays smooth and untreated, or is styled with a regular flat iron.
Separate out another layer – about ½ to 1 inch wide – underneath the top layer that is held by the clip. Close and release VOLOOM quickly on the hair near the scalp, being careful not to cause a burn. The first time you close and release VOLOOM, make sure that you do not hold the iron on the hair longer than a full second.
Repeat this process as you move VOLOOM down the hair shaft, two to three times, stopping at about eye or cheekbone level. You can experiment with more or less, depending on the length of your hair.
Clip this layer out of the way to keep it separate from the hair underneath so that you can treat more layers of hair. Repeat this process on as many layers as desired until you reach the volume you like.
*Remember that VOLOOM is used solely on the under-layers of the hair, so always make sure that you have plenty of smooth hair covering the hair treated with VOLOOM.
HERE’s how Guido Palau cheats volume at NYFW.