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John Ruggiero Breaks Down His Iconic Sports Illustrated Hair

When it comes to sexy hair, few things can top that of a Sports Illustrated model. This year’s swimsuit edition featured a star studded line up of models including Irina Shayk, Chrissy Teigen, Lily Aldridge, Gigi Hadid, and Hannah Davis. With John Ruggiero on hair, we had to know exactly how he created their perfectly imperfect beachy manes.

John Ruggiero explains how to get the look..

“I started by prepping both Lily and Irena’s dry hair with Bumble & Bumble Thickening Spray, moving through the hair in small sections, focusing on the roots, until the hair was slightly damp. I then brushed through from the roots to ensure the product was evenly distributed.

Next, I went through the hair with a small amount of Bumble & Bumble Surf Spray, lightly misting all over the head and then brushing through.

I then dried the hair on medium heat, achieving even greater volume by flipping the head upside down and blasting the root.

Once dry, I took a flat iron through sections no more than half an inch wide, creating a natural “S” wave through the hair. 

 After waving the hair, I had the girls to tilt their heads backward before applying a generous amount of Bumble & Bumble Does it All Spray. I recommend holding the spray a fair distance away from the hair so as not to over dampen, which results in a flatter look. The hair was then left to sit, making time for makeup!

Once the hair cooled down, I had the girls flip their head upside down again before giving the look a good shakeout. I used one hand to massage the roots and the other to separate the ends. After flipping the hair back again, I rearranged the part to my liking – requiring a bit of tussling to the side before finding the best position. Irena was extraordinarily resourceful in this step, knowing her hair better than anyone and making my job that much easier!

The now perfectly imperfect hair was hit with Bumble & Bumble’s Does it All once more.

The secret to Sports Illustrated sexy hair is not only the quality products I use, but also the self- confidence and poise that these women bring to their looks. Their hair, to me, is effortless, undone and natural. It’s not trying too hard to be anything except alluring and in the moment.”

For more #manespiration be sure to follow John Ruggiero.

2 minutes

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