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HOW-TO: Subtle Side Wave at Jenny Packham AW16 by Frank Rizzieri and Kevin Ryan

Jenny Packham Aw16 nyfw retro wave hair aveda backstage

Glitzy gowns of rich, vibrant hues transformed the runway at Jenny Packham AW16 into the scene of a decadent 80s soirée. Exposed backs, ruffles, and gem-encrusted pieces made for a dazzling presentation.
Jenny Packham AW16 nyfw

The lavish party looks called for a richly-waved section of hair that fell dramatically over the models’  right eye. “Hollywood-retro meets downtown-modern,” is how Aveda stylists Frank Rizzieri and Kevin Ryan explained the hair to us. See how the duo created the breathtaking look, below.

Aveda Jenny Packham FW16 Subtle Wave Frank Rizzieri Kevin Ryan nyfw backstage


  1. Starting on wet hair, create a deep side part on the left side.
  2. Prep hair with Aveda Thickening Tonic and blow dry hair straight and smooth.
  3. With hair dry, pull out a 3-inch section of hair from the part on the top right side.
  4. Lightly mist the section with Aveda Air Control Hair Spray and wrap it around a double-barrel iron (1/2 inch barrel size each), from the top of the part down 4 inches.
  5. Do this for two more sections deep in the same location. Let the waves cool before loosely combing out to expand wider.
  6. Light spray hair with Aveda Brilliant Spray-On Shine to set a glossy finish to the hair.

I think we found our next party look! What do you think?

2 minutes

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