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HOW-TO: The Olsen Sisters’ CFDA Awards Bendy Textured Waves By Mark Townsend

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If you let the Olsen sisters’ manes from the CFDA Awards tell it, the best things come in threes. The dirty blonde trifecta posed in barely-there waves primped to beach goddess perfection by Mane Master and Dove Celeb Stylist Mark Townsend. Townsend breaks down the girls’ looks below, all of which are easy enough to recreate and wear on repeat this summer. Keep reading for the hair pro’s full breakdown of steps and products.

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“We wanted her hair to look like she came directly from the beach—natural and imperfectly perfect.”

  1. Diffuse damp hair with a blow dryer, as not to lose any of your natural wave.
  2. Once dry, spray hair with Ouai Wave Spray for that perfect beachy, bendy texture.
  3. Use an R Sessions Tidal Waver, alternating between the different size barrels. 
  4. To top it off, gently teased the crown and set on a side part, spraying roots with Dove Volume & Fullness Dry Shampoo for extra volume and hold.

“We wanted her hair to dry as naturally as possible so we weren’t afraid of a little fuzz with this look.”

  1. Apply a few drops of Dove Regenerative Nourishment Serum-in-Oil to damp hair and let nature run its course.
  2. Once hair is fully air dried, use an R Sessions Tidal Waver for natural waves and definition by using the figure eight method.
  3. Once you achieve your desired texture, spray Dove Volume & Fullness Dry Shampoo in large sections to get a gritty voluminous texture. 

“Instead of the Hun (half-up bun look) we normally opt for, we opted for a sleek and healthy half pony tail.”

  1. Spray Dove Quench Absolute Leave-In Detangler on damp hair and blow out with a Spornette Mixed Bristle round brush and Harry Josh Blow Dryer.
  2. Once the hair is dried, section by section, spray Dove Volume & Fullness Dry Shampoo at the roots for fullness.
  3. Sectioned a high pony tail at the crown and secure with 3 Blax black elastics. By tripling the elastics, the pony tail has more grip and a higher lift.
  4. Add a slight bend to ends with R Sessions Tidal Waver, wrapping locks around the larger of the two irons.
  5. Spray Elizabeth and James Nirvana White Dry Shampoo for shine and fragrance.


2 minutes

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