Hyaluronic Acid Is No Longer Just For Your Skin…
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Hyaluronic acids have been such a skin care game-changer, you probably own at least one product that contains the heavy-duty moisturizing ingredient. But, what about redistributing the same intense hydration to your mane? We checked in with Aaron Grenia, co-founder of IGK Haircare, a brand using the buzzy ingredient as the star of their new Thirsty Girl line, to find out all there is to know about hair focused hyaluronics.
The patented hyaluronic acid in IGK’s Thirsty Girl line was developed specifically for that hair. “It contains an optimized ratio of low and high molecular weight hyaluronic acids, dissolved in a blend of water and lactic acid,” explains Aaron.
Whether for skin or hair, hyaluronics are designed to achieve an optimal and sustained level of hydration. For this reason, hyaluronic acid technology can benefit mostly anyone— especially those with color or chemically treated hair, or dry, damaged and frizzed out strands. Hyaluronic acid technology is unique because it hydrates without weighing hair down, so can be used on all hair types.
IGK decided to formulate a hyaluronic based hair product after being inspired by skincare technology, and were specifically wowed by the ability of hyaluronic acid to bring skin to an optimal level of hydration (without any residual grease), and locking in that hydration over time. “We wanted to create a version for hair, to give that same technology to hair hydration and frizz control,” notes Aaron.
To use the products to their full potential, apply Thirsty Girl Coconut Milk Anti-Frizz Shampoo and Conditioner: $28 in the shower to weightlessly cleanse and condition. Then on damp, towel-dried hair, spray Thirsty Girl Coconut Milk Leave-In Conditioner: $28 in sections, combing through.
Mark our words, moisture is the key to most things—you’re not just adding hydration through hyaluronics, but also shine, protection and strength—and that’s no thirst trap.