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Stop Everything—You’ve Been Doing Your Blowout All Wrong

As part of a new series, Hair-apy Sesh, we’re asking the hair industry’s most-trusted mavens to divulge their secrets about what products get lifted from their kit, their idea of the most overrated and underrated hair tricks, plus their favorite high-price-tag and drugstore buys that confidently carry them through their bustling careers. Below: Leo Izquierdo, Co-founder of IGK Haircare.

What’s the most stolen product from your kit?
IGK Beach Club Volumizing Texture Spray. It’s salt-free and works for any hair type or style – giving volume and texture to short or long hair, wavy, curly or straight. You can also use it on wet hair to achieve a bouncy blowout.

People love the Ibiza Brushes I use. They’re amazing, natural bristle round brushes. I’m always running after them in the salon because they’re so great; everyone wants to use them.

What’s the most underrated hair hack or trick?
I have a few favorites. First, change up your part. It changes your style right away. Regardless of your hair style or type, a side flip creates immediate volume and changes your look. And when making waves with a flat iron, leaving the ends straight for a more current, edgy look.

What’s the most overrated hair hack or trick?
So many women try to do their own blowout using a round brush and a hairdryer, but it can be very difficult, it isn’t necessary for a good blowout and it can damage your hair. Instead, try using a paddle brush while you blow dry- it’s easier to grab the hair. Then use hot tools afterwards to style, give shape, and form your ends.

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What’s one expensive product that’s worth every penny? Why?
For a product, IGK Prenup Instant Spray Hair Mask. It works like a traditional hair mask, but in the shower and in under a minute so you don’t have to sleep in it. Plus, the 360-degree spray helps cover all your hair easily.

For a tool, I like the Corioliss Flat Irons – they perform well and give smooth, shiny hair.

What’s the most underrated drugstore product?
It’s a 10 Miracle Leave-In Conditioner.

If you only had time to use one product on a client, what would it be?
IGK Rich Kid Coconut Oil Air Dry Styler is best multi-tasking product, for styling and hydrating the hair. It leaves hair looking so healthy. You can use it on damp hair pre-blow dry or us eat to air dry hair. It gives this perfect, piecey texture and healthy shine to all hair types.

Follow Leo Izquierdo for more #manespiration.


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