It’s important we all attempt to be more inclusive of where we shop. We made it a point to support Black-owned and AAPI-owned businesses more, but it’s time to give Indigenous-owned brands their well-earned moment. Often overlooked, we want to give these companies some much-needed attention. Seeing as we are Mane Addicts, we highlighted some of our favoritkle Indigenous hair brands.
We’ve rounded up five Indigenous-owned hair and beauty brands to support if you’re looking for products with traceable origin (aka not straight from a mass-production factory) that support the Indigenous community. It’s important we all attempt to be more inclusive of where we shop.
This Australian-based brand features everything from skincare to haircare to makeup (aka all the necessities). When it comes to hair, in particular, they’re all about maximizing the basics—shampoo, conditioner, mask (along with sleek packaging to boot). Founded by Latoya Ashwin, a Noongar mom of four, the entrepreneur’s three daughters’ names all makeup Ketahli. Women are the backbone of Aboriginal families, and it was important for Latoya to highlight that when it came to launching her business.
A list of Indigenous hair brands wouldn’t be complete without accessories. We’re huge fans of the selections from Rhythm and Bows because they’re just so cute. Products are handmade with aboriginal fabric by Wee Waa-based founder Caitlin, who focuses on scrunchies and barrettes, with bookmarks and baby dribble bibs thrown into the mix!
As the description suggests, Sister Sky brings you “natural solutions from native roots” — and their shampoo and conditioner are no exception. Created by sisters Marina TurningRobe and Monica Simeon, their products incorporate sweet grass, cedar, and sage (among others), as harvested by their Native American grandmother. Their brand isn’t limited to just hair. They produce head-to-toe care, ranging from mood mists to bath bombs to body lotions and more.
When it comes to Kokom, let’s go through the list. High quality? Check. Native? Check. Made by a 10-year-old? Also, check. Kokom Scrunchies ranks especially high on the list of Indigenous hair brands because they have a huge following, and we’re so happy to call ourselves fellow supporters. The Canada-based brand’s founder Mya is from Kitigan Zibi, and her job is a passion project first and foremost.
Founded by Joelle Hogan, the Yukon Soaps Company has been operating for over 20 years. Indigenous-owned and operated, they specialize in handcrafted soaps, shampoo bars, essential oil blends, and more. Each product is “infused and imprinted with the spirit of the Yukon” to strengthen the community’s relationship with the land. While their soaps are the big seller and namesake of the brand, we really love their shampoo bars and know you will too.
Looking to become a more inclusive shopper? Support THESE AAPI-owned brands while you’re at it!