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It’s ALL About The Wet Roots at Loewe

Loewe PFW Slicked Back Wet Hair

With a collection of filled with bucket bags, exotic prints, and creamy tones mixed with a pop of color, Loewe’s PFW SS17 show was a dream come true for the modern jetsetter. Redken Global Creative Director Guido Palau created a look perfect for those mornings when we have no chill. Think slicked back roots and dry, textured ends. And it’s surprisingly easier to recreate than it looks! Loewe PFW Slicked Back Wet Hair

“This look is a bit futuristic in a way,” says Guido. “very simple, with an exposed forehead. I’m using Guts 10 at the crown, spraying it into the hair and blasting it back with a dryer. We’re using quite a bit of Forceful 23 for a strong hold and to achieve a half-wet, half-dry effect. This look makes me think of a girl who has just gotten out of a pool and who has combed their hair back. We’ve got a little bit of movement and natural texture in their length, sometimes adding a little bit more with an iron. For some girls, I’ve also added a little bit of Wind Blown 05 in the length for added texture. For Loewe, I really think it’s the designer’s interpretation of today’s modern woman.”
Loewe PFW Slicked Back Wet Hair


  1. Start with fresh, clean hair.
  2. Brush the hair back using fingertips, removing the part.
  3. Apply Redken Guts 10 Volume Spray Foam evenly throughout the top half of the head for added hold and volume. 
  4. Blow-dry the hair with a round brush to keep the hair smooth and clean.
  5. With naturally straight hair, use a curling iron to add random curls, waves and texture into the length.
  6. Spray top of head (from earline to crown) with a heavy amount of Redken Forceful 23 Super Strength Hairspray until it’s wet.
  7. Use a wide tooth comb in straight lines, towards the back of the head (stopping at the ear line) so that the wide tooth comb lines are intentionally left behind for a rich, chic look.
  8. Clip the hair back while the hairspray is drying and setting.
  9. Once the hair has fully set, remove the hairclips.
  10. Spray Redken Wind Blown 05 into the length for added texture and volume.

Is this a look you’d rock IRL? Let us know in the comments below! 

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