Last weekend we kicked off GEN Beauty with a soiree at West Hollywood’s 901 Too salon with OGX. So what was all the fuss about? OGX hair care launched 4 new lines of product, which address the major hair issues we all face, and we wanted to celebrate and learn more. With the help of celebrity hairstylist Jennifer Yepez (yes, the woman behind the Hadid sisters’ flawless manes as well as Lily Aldridge’s and Zendaya’s fearless locks) broke down how to recreate her signature celebrity looks with the use of OGX products.
So what are Jennifer’s go-to products when she creates Gigi Hadid’s signature waves? She likes to prep the hair with the OGX Coconut Curls Mousse because “who doesn’t love coconut?!” she asks as she smiles wryly and blowdries the product in, using her fingers to enhance our model’s natural wave. The Coconut Curls Collection nourishes strands, boosts spirals, and tames flyaways. When the strands are dry, she goes in with a 1 1/4 inch curling iron and curls random pieces of hair, keeping the size of the section and direction of the curl random for a more natural, effortless finish. To top off the look, she sprays OGX Argan Oil of Morocco Elevated Finish Spray throughout for added body and hold, then works the waves into a braided hairstyle as seen on Lily Aldridge.
For sleeker looks that still have a lot of volume on the top, Jennifer suggests using OGX Bamboo Fiber-Full Thickening Root Boost to activate the roots prior to blowdrying with a round brush. The Bamboo Fiber Full Collection infuses bamboo fibers and soy protein to create thick, full healthy hair with body. After the hair is dry, she uses more of the Argan Oil Hairspray to comb the sides back and gently backcombs he top section for added lift.
Next, she recreates Bella Hadid’s sleek chignon with the use of OGX Coconut Curls Cream. She suggests blowdrying strands super smooth with a flat brush then slicking everything back by spraying hairspray at the roots and working into a sleek finish.
For added shine, work OGX Argan Oil or Morocco Weightless Healing Dry Oil through the hair then secure hair at the nape of the neck with an elastic. Work more Argan Oil through the ends then twist and pin into a chignon.
So where does a top stylist look for inspiration? “I did 42 runway shows last season.” Jennifer explains, adding, “so I always look to fashion for inspiration.”
After Jennifer’s demos, the Mane Addicts team curated looks using the OGX c ollections for attendees to try on themselves and for GEN beauty attendees to test out over the weekend.
Do you have a favorite OGX product? Let us know in the comments!!