Selena Gomez debuted platinum blonde hair on Instagram and we’re freaking out!
The last time the Rare Beauty founder went dramatic with her locks was back in 2017 when she first tested out bleach blonde hair. Since then, the singer has kept her strands the signature dark brown we know and love. With summer right around the corner, Selena’s platinum blonde tresses could not have come at a better time.
Nikki shared all the details in an Instagram caption:
“Riawna and I started by prepping her hair with In Common’s Crystal Serum to add protection before highlighting. We then highlighted every hair on her head with Joico’s Blonde Life Powder Lightener with 30 Volume Developer. This processed for quite some time. After she lifted to a pale yellow, we took the lightener off. We tapped down her roots with Joico’s LumiShine Demi-Permanent Liquid 5NA with 5 Volume, then an all-over pre-tone with LumiShine Demi-Permanent Liquid 8NW + 10NW equal parts with 5 Volume, and a second toner with LumiShine Demi-Permanent Liquid 10V with 5 Volume. We finished the process with a full Crystal Cashmere treatment by In Common to lock everything in and bring it back to life. The entire process took 200 foils, several bowls of bleach, and 8 hours of hair magic! Definitely worth it! Her hair looks and feels amazing!”
Now you know how to achieve Selena’s platinum locks yourself, though getting her exact color will be tricky. Her stylists shared “this blonde is unique to her, as we had to make sure there was an equal balance of cool and warm for her skin tone.”
If you do end up going bleach blonde yourself, Selena’s hairstylists recommend using “Joico’s Color Balance Purple Shampoo every third time you wash” to maintain your color and banish any brassiness at home.