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Kevin Murphy’s Revolutionary New Packaging Is Made From Ocean Plastic Waste

Allison McNamara

Sep 26, 2018

Eight million tons of plastic are dumped into the ocean every single year, and the beauty industry is one of the culprits for the 150 million tons of plastic that are currently floating in the ocean worldwide. Plastic ocean waste is a global threat and we desperately need change. The Australian-based brand Kevin Murphy along with their packaging supplier Pack Tech are taking a stand to stop the production of new plastic by manufacturing  products  from ocean waste plastic. The eco-friendly Kevin Murphy packaging rolls out in 2019. Watch the video below to see the magic!

Pack Tech is cleaning up the world’s oceans from Pack Tech A/S on Vimeo.

How the beauty industry is destroying the planet. 

Allison McNamara
Allison McNamara is our fiery-haired Editorial Director who has a penchant for all things clean beauty. When she’s not trying out the latest sulfate-free shampoo, you can find her making clean skincare products for her line, MARA. Allison has over a decade of experience as a television host, producer, and beauty journalist for POPSUGAR, Refinery 29, ET Online, and more. You can keep up with her (and her three pets) @allisonmcnamara
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