The Swiss model, known online as Kayture, is immediately identifiable for her long bronde locks and blunt bangs. Picture Gigi Hadid meets Jane Birkin and you’ve got Bazan’s mane mash up.
While rocking fringe is traditionally anything but low maintenance, the online influencer lovingly raves her fresh chop allows, “the pleasure of wearing foundation on only half of your face.” It’s this kind of cheeky charm that makes almost any girl run to the salon and pester their hairdresser for a quick cut.
In 2016, at only 22-years-old, Bazan was named the second most influential person by Forbes’ 30 under 30 in art and style. And if this achievement doesn’t speak volumes about the blogger’s digital reach, take a look at some of her frequent collaborators and see if any of these names ring a bell: Lancôme, Jimmy Choo, Louis Vuitton, Chopard, Yves Saint-Laurent…and the list goes on.
While her edgy yet elegant style may have put her on the map, Bazan’s beauty routine helped her gain attention from brands like L’Oreal and Keratase. She partnered with the former to help achieve a tailor-made mix of mocha and gold, while partnering with Kerastase’s couture styling range to show off three select looks.
High end partnerships and beauty tutorials are just the tip of the iceberg for this Scandinavian standout. Whether Bazan is jetsetting around the world to fashion week or posing in high fashion editorials, the young gun is sure to have plenty of #manemoments worth monitoring.
Follow her fringe wherever it goes @kristinabazan.