This year may have been grim, but at least there was some gorgeous glam and killer hair product launches to get us through! We’re excited to present to you the best and brightest stars in all things hair that 2020 has to offer: our annual Mane Addicts Awards!
While definitely the most unconventional year in the books, beauty was the unsung hero that kept our spirits high and our evenings occupied. From scrolling Tik Tok to try one of Justine Marjan’s latest hair tutorials to perfecting our wash-n-go skills, 2020 was definitely the year of taming to our own manes and letting our natural texture shine. Ahead, we’re detailing the best and brightest stars that lit up the year and gave us hope as we look towards a new year that hopefully brings us health, happiness and a vaccine.
Stylists + Colorists
Most Influential Hairstylist 2020: Justine Marjan
From spearheading Mane Addicts Editorial and assisting our Editor-in-Chief Jen Atkin, to slaying manes for Hollywood and social media’s most sought-after stars–you can’t deny the power that is Justine Marjan. The super stylist boasts almost 400K Instagram followers, and is an early adaptor when it comes to new social platforms like Tik Tok. In addition to slaying styles and dictating trends, Justine has her own collection with Kitsch x Justine that she designs seasonally, as well as being an ambassador for both TRESemme and Olly.
(via Justine Marjan)
Most Influential Hair Colorist 2020: Cassondra Kaeding
There isn’t a mane in Hollywood that this powerhouse hasn’t touched! Cassondra Kaeding touts some of the biggest moguls in the world as clients, like Kylie and Kendall Jenner, Hailey Beiber, Rosalia and Miley Cyrus, to rattle off just a few. Cassondra is based in Los Angeles at 454 North Salon, but frequently traveled to New York and Dubai pre-pandemic to tend to her roster of A-list clients. She showed resilience early on in the pandemic with two strategic pivots–her CKaedingColor Kits, which she custom formulates for every order, along with her outdoor home salon that was featured on Into the Gloss Top Shelf. To top it off, she’s a Redken ambassador and you can catch some of her sought after formulas on the Redken Shades EQ boxes at Salon Centric.
(via Cassondra Kaeding)
Best Extensionist: Rikke Gajda
Every Mane Addicts knows that extensions are celebrities’ best kept secret when it comes to full, luscious locks. And the woman behind your fave stars’ enviable mane? Rikke Gajda, who’s been buzzing around town tending to the tresses of Desi Perkins, Kim Kardashian and Kylie Jenner. It’s easy to see why Rikke has the nickname “the ponytail maker” – in addition to her extensions she also has ponytails for purchase on her website.
Best BFF Hair and Makeup Duo: Jesus Guerrero and Ariel
You’re only as gorgeous as your glam squad is good in Hollywood, and you know you’re in the best hands when Jesus Guerrero and Ariel TK — better known as @jesushair and @makeupbyariel –- are confirmed on the call sheet. This powerhouse duo is drumming up the season’s biggest trends as showcased on their muses like Rosalia and Kylie Jenner, and have fun while creating some of the world’s greatest glam.
Follow: @jesushair and @makeupbyariel
Best Stylist-Owned Hair Brand: Reverie
Clean haircare line Reverie is making major waves in the clean beauty space thanks to its squeaky clean INCI lists that boast made in California, vegan and cruelty-free. Created by hairstylist Garrett Markenson, Reverie’s vision is to transform the haircare after years of actively listening to what his clients desired — clean, effective and easy-to-use products that are now sold via Sephora.
With a career spanning nearly two decades, Garrett is an industry leader who is fortunate enough to still work behind the chair in his Los Angeles salon.
(via Beauty Independent)
Follow: @gmreverie | Shop: Reverie website
Breakout Brand: Bread
Who doesn’t love Bread? And we’re not talking about our favorite indulgent carb, we’re talking about the freshest clean beauty brand to hit the scene – Bread Beauty Supply. They create hair basics so you can do more, do less, or do whatever – but one thing’s for sure, you won’t be stressing about your strands. With retail distribution at Sephora and an Allure Best of Beauty 2020 Award, you know they mean business, which is why Bread takes the cake for the Breakout Brand of 2020.
Follow: @breadbeautysupply | Shop: Bread website
Best Brand Collab: Ouai x Byredo
Try and dream up a better collab–we’ll wait… Ouai teamed up with Byredo–a line of bougie candles, hand creams and fragrances, if you’re not familiar–and the result was the best smelling dry shampoo to ever touch our strands. The limited edition launch, which had Byredo’s iconic Mohave Ghost scent, sold out quick, so if you managed to snag a bottle or two, savor it!
Follow: @theouai | Follow @officialbyredo
Best Natural Texture Brand: Ouidad
“Curls have a language of their own,” is the mantra over at Ouidad, which is why they were a shoe in for Best Natural Texture Hair Brand. Established in 1984 as a Ouidad hair salon dedicated to curls, Ouidad is a heritage brand that embodies the essence of owning your natural beauty. Whether your curls are loose, classic, tight or kinky — the “original curl expert” has something in their range for everyone. A favorite of our Mane Addicts Creator Collective, Ouidad products are versatile, functional and most importantly, allow people to embrace their natural texture.
Follow: @ouidad | Shop: Ouidad website
Best Clean Beauty Brand: Adwoa
Adwoa is a naturally derived collection of clean hair products that are stylishly modern, non toxic, and gender neutral that caters to multi-cultural hair textures. Most known for their Baomint collection, this particular line prioritizes scalp health for steady hair growth from root to tip, and our editors have seen results. Although formulated with curls in mind, Adwoa provides long lasting moisture for all hair types, especially those with dry brittle hair.
Follow: @adwoabeauty | Shop: Adwoa website
Wash + Condition
Best Shampoo: Ouai Detox Shampoo
Who needs a juice cleanse when you have a hair cleanse? Ouai’s new Detox Shampoo easily slid into our number one shampoo spot thanks to it’s yummy rose scent Melrose Place and powerful ACV formula that gently lifts away grime, water deposits and product buildup. You hair will thank you, promise.
Follow: @theouai | Shop: Ouai Detox Shampoo
Best Scalp Product: Playa California Scalp Scrub Shampoo
Comprised of California sea salt and tea tree oil, it’s no wonder Playa’s Scalp Scrub has become a quick beauty editor favorite. In addition to soothing scalps and alleviating dryness, it deep cleans and restores the scalp’s natural balance. It’s also vegan, cruelty, gluten-free and comes in recyclable packaging.
Follow: @playa | Shop: Playa Scalp Scrub
Best Conditioner: Redken Extreme Length Conditioner With Biotin
We’re a sucker for a good conditioner (hello, supppper dry strands) and our team can’t stop raving over Redken’s Extreme Length Conditioner with Biotin. Redken’s Extreme Length Conditioner is for strengthening damaged hair to grow longer and stronger and helps prevent breakage — by up to 81% — so your hair can keep growing longer. In the age of less frequent salon trips, consider us hooked.
Best Hair Mask: Briogeo Avocado + Kiwi Mega Moisture Superfood Hair Mask
Soft and dreamy is how your locks will feel after treating them to Briogeo’s Avocado + Kiwi Hair Mask. This became a quick favorite thanks to it’s power-packed list of natural ingredients like chia and spinach as well as avocado and kiwi (97% naturally-derived, to be exact) and boasts a protein-free formula, something you don’t commonly see with hair masks. Its also safe for color treated hair and works on all hair types and textures.
Follow: @briogeo | Shop: Briogeo website
Best Leave-in Conditioner: Kinky Curl Knot Today Leave-In Conditioner
This creamy, herbal, leave-in conditioner is designed to smooth the cuticle and remove knots, snarls and tangles from thick curly textured hair. An excellent product to use after removing braids and extensions, it can be used as a regular rinse out conditioner for wavy hair or as a leave-in for thicker curlier hair types. We love how multi-use this product is and caters to a variety of hair textures.
Follow: @officialkinkycurl | Shop: Kinky Curl Knot Today
Best Hair Oil: Dae Prickly Pear Hair Oil
Influencer founded beauty brands are a dime a dozen these days, but there are a select few that really stand out, one being Dae. Created by Amber Fillerup, Dae’s Prickly Pear Hair Oil has become a quick favorite to soften, detangle and prevent breakage. We love that it works on all hair types and is rich in antioxidants.
Follow: @daehair | Shop: Dae Hair Oil
Best Dry Shampoo: Klorane Dry Shampoo With Oat Milk
If you haven’t used this dry shampoo yet — what have you been using? Klorane started out as a sought after French pharmacy brand that beauty editors and influencers would pick up on their jaunts to Paris Fashion Week. However, the brand quickly expanded stateside and has become a staple in any lazy lady’s hair routine. A heritage brand, botanists, agronomists and pharmacists have been observing and cultivating plants to extract original active ingredients for Klorane products since 1965! The super gentle version with oat miIk is hands down the fave.
Follow: @kloraneusa | Shop: Klorane
Best Drugstore Dry Shampoo: Not Your Mother’s Clean Freak Tapioca Dry Shampoo
If you’re looking to spritz away your sweaty strands on a budget, look no further then Not Your Mother’s Clean Freak — easily our favorite drug store dry shampoo that only sets you back $6.99. This natural formula helps absorb excess oil and gives volume without leaving behind any pesky residue.
Follow: @notyourmothers | Shop: Not Your Mother’s
Best Supplement: Hers Biotin Gummies
We like a hair gummy that doubles as a treat and rest assured, Hers definitely passes the taste test! A favorite midday snack at Mane Addicts HQ, Hers Biotin Gummies helps us grow healthier, stronger strands thanks to a cocktail of vitamin B12, B6, D & Folic Acid. The result? Less shedding, stronger nails and shinier hair.
Follow: @hers | Shop: Hers
Best Texturizing Spray: Amika Undone Volume and Matte Texture Spray
We are suckers for all things Amika and this Un.Done texture spray is no exception. The salt-free formula gives hair a sexy, tousled, undone hair look with a matte finish and works brilliantly with both clean and dirty hair. It’s also never sticky, crunchy or drying which gets an A+ in our book!
Follow: @amika | Shop: Amika Texture Spray
Best Hair Spray: TRESemme Compressed Micro Mist Smooth Hold Level 2 Hair Spray
For those days when your hair just needs a little extra hold, look no further then TRÈSemme Micro Mist hairspray. This magic in a bottle keeps your styling in place without feeling stiff — a smooth, natural finish for effortless-looking strands.
Best Hair Tools
Best Hair Dryer: GHD Helios Professional Hair Dryer
There’s nothing quite like a fresh blowout and since COVID-19 had us missing our stylists throughout the year, we became extra familiar with perfecting our own at-home blowout. Enter: GHD Helios Professional Hair Dryer. It’s super sleek and has a powerful airflow while being very lightweight (so no super tired arms mid-style) and a precision nozzle for even heat distribution. Try this dryer and we assure you, it won’t disappoint.
Best Brush: Wet Brush Go Green Tea Infused Detangler Brush
Wet Brush is an editor favorite here at Mane Addicts and their newest version of the Go Green brush is infuses boar bristles with tea tree oil to distribute oil and shine all throughout hair from root-to-tip. It also has ultra-soft IntelliFlex bristles to effortlessly detangle, minimizing pain and protecting against split ends and breakage.
Follow: @thewetbrush | Shop: Wet Brush
Best Curling Iron: Sultra Wand
If you’re looking for those easy, undone waves, look no further then the Sultra 1.5″ Bombshell Wand! A backstage favorite at runway shows like Rodarte, this wand delivers fool-proof curls or waves that never look too tight or try hard. An essential styling tool for both everyday women and professional stylists.
Follow: @sultrabeauty | Shop: Sultra
Best Flat Iron: Dyson Corrale
A cordless flat iron? Count us in. Make it a Dyson? There’s literally no looking back. Dyson has made some of our absolute favorites like the Dyson AirWrap and the Super Sonic hair dryer – and they did it again with their interpretation of the flat iron with the Dyson Corrale, our go-to flat iron for straight strands or flat iron waves.