After ignoring an itch to start her own beauty blog for some time, Texas native Deepica Mutyala chunked up the deuces to her 9-5 beauty industry job and hit the ground running with her YouTube channel, Deepicam in January 2015—and guuurl, are we giddy that she did. This Big Apple-living short-haired honey makes makeup and mane tutorials alike with the everyday girl—essentially herself—in mind. She’s not trying to fit in with the crowd, and she doesn’t think you should either (preach). Given the mad love and respect Mane Addicts has for Deepica’s beauty philosophy, we couldn’t ignore our itch to interview the burgeoning beauty blogger and TODAY Show Tastemaker any longer. Scroll ahead now for the deets on Deepica’s signature hairstyle, her thoughts on cookie-cutter beauty, and where she turns for inspo.
Tell us about your everyday hairstyle.
My favorite day-to-day look is soft, textured waves. I start with texture spray all over my head. I take a wand and I don’t get my entire head, but that’s the whole point—it’s supposed to look effortless. Literally a five-minute routine. Then, I take a 1-inch curling wand and grab random pieces and focus on the top layer. The texture spray just gets it there.
Do you prefer doing this when your hair is freshly washed or after a day or two?
I’m the person who falls asleep with their hair wet. So when I wake up in the morning, it just looks frizzy and needs to be tamed. I’ll either put an oil in and do the texture spray or sometimes I rely on the natural waves I get from falling asleep on my natural hair. I’m so about the effortless hair look.
Where do you find inspo?
I think it’s more about looking at my fashion icons more than looking at YouTube tutorials. My whole thing is simplifying, so if I see someone doing a really cool complicated braid, I want to break it down to the easiest, quickest way and recreate that look without it feeling complicated. It’s inspirational to watch the YouTubers who do really complex hair tutorials, and when I see those, the first thing I think about is how I can take that and make it easy. I’m thinking about the everyday-girl who’s just like I am—trying to wake up, get out of bed and feel put together and look good for the day.
Do you have blogger hair crushes?
Omg, yes! Where do I begin? The other day I met @amberfillerup. She had this stunning braid— it was like 10 braids in one and and I’m like, “That cannot be all hair” but it was! I was blown away. Honestly, I think I look at celebrities more than bloggers. Gigi [Hadid] for sure—she’s super effortless, her brows are androgynous and out there, but it’s amazing and sexy and it works. She doesn’t just go with the cookie-cutter look and she’s always changing her hairstyle.
What are your thoughts on cultural diversity in the world of beauty blogging?
Yes! It’s the reason I got into the whole space. It felt like for so long, people were saying, “Hey, is there a YouTuber I can follow to get tips for someone who looks like me?” Then it hit me—I’m that girl who all my friends turn to and I have been since I was a little kid. I was working in the beauty industry for about six years alongside some of the best hair and make up artists and I was just like why wouldn’t I create a centralized place for all these people to go so they’re not texting me all the damn time?! But I originally started it because I love beauty, so it was like a hobby.
Do you have any advice for aspiring vloggers?
I think it’s so important that more girls who have an interest in this go after it! People feel like YouTube is a cluttered space and they’re worried there are enough popular vloggers, but especially within the ethnic community, there’s so much room for more. Having long hair is sort of an Indian thing, and people might say I’m stereotyping, but growing up, it was always a traditional and prideful thing to maintain long, beautiful Indian hair, which is what weaves are made out of. So I never felt like I wanted to cut it, because it was such a great part of who I was. I hid behind my thick, long-layered hair for so long. When I cut it off, it was the most liberating feeling ever—I felt free, I felt confident. I have so many South Asian girls telling me that I’ve inspired them to cut their hair. You don’t have to have a certain face shape, or super sculpted jawline to have short hair, no—it all comes down to confidence.
You have to manifest these things into reality. You have to get out of your comfort zone. There will always be people who are rubbed the wrong way by it, and not everyone is going to help and support you reach your goals, but it’s all part of the journey. You learn so much about yourself, it’s great. I’ve learned more about myself in the last year than in the past 25.
Follow @deepicam for more #manespiration.