Netty Jordan is a New York based editorial and celebrity hairstylist who started out in the hair industry right out of high school and assisted none other than hair genius Cesar Ramirez. And today, she still looks to her former boss as mentor. Netty’s client roster now boasts names like Lala Anthony, Ciara and Zara Larsson whose manes she continues to transform into chic piecey looks. Below, Netty Jordan shares everything she’s learned and experienced during the past decade in the hair industry – from social media etiquette, styling all different types and textures of hair and how she continues to find inspiration.
How did you get your start in the hair industry?
I started in the hair industry right out of high school. I was fascinated with math and chemistry and wanted to be a colorist. I worked my way up in a salon in Orange County, California where I got the opportunity to start assisting with Kerastase and Shu Uemura teams. From there, I got the opportunity to move to New York and and I left my clientele behind the chair in California and started over. I started assisting at DopDop salon in Soho where I met Cesar Ramirez, who exposed me to a lot and taught me everything he knew. I assisted him for years until I built a clientele of my own.
What was your biggest career challenge and how did you overcome it?
Working in this industry in New York is a challenge everyday. Just trying to carry my kit, which is typically double my own weight, through the streets of Manhattan is a challenge of it’s own. But the biggest challenge I’ve learned is to always trust yourself and stay organized in this chaotic industry.
Who are some of the role models who have inspired you?
Dennis Lanni’s work blows my mind. I don’t know where I would be without my mentor Cesar Ramirez, everything he touches is magic. Josie Sanchez, celebrity stylist and owner of Broome Street Society Salon keeps me sane. My favorite makeup artist and best friend Colby Smith keeps me inspired.
Do you have a signature style or look that you are known for?
I live for sexy, messy hair with a little edge. I always want my clients to feel confident and beautiful.
What was the last major hair makeover that you’ve done?
My last makeover was actually a creative editorial job which was my first shoot I got to creatively direct with artistic photographer Gregory Keith. We made-over my signature hairstyles on wigs and turned them into abstract art. It was an amazing process that really made me think outside the box. That’s all I can really say for now but keep a look out for it!
Which hair products and tools are always in your kit?
Mizani Edge Taming Gel I use it for everything from sleek ponytails to finishing polishes waves. label.m Texturizing Volume Spray is my go to for effortless texture. I love Enzo, Milano Curling Wands, they’re interchangeable and easy to keep in my kit. R+Co hairspray is a must! For the crazy work days I also have KIND bars and sour gummies to keep me going.
Who are your favorite Instagram accounts to follow?
@infringemagazine for inspiration
@wifenyc my favorite Brooklyn Local floral design company, I obsess over their creations and I’m also a huge @girlwithnojob fan. Caudia Oshry is life.
What app do you use most?
I use an app called Buddhify to meditate throughout my work day. Also my calendar app, I probably check it a thousand times a day to see where I’m supposed to be.
How has social media impacted the industry and what’s your advice to stylists who utilize their Instagram accounts?
Social media is the new generation of advertisement and connection. Gone are the days of business cards and ultimately, that requires a good balance between social media and real life relationships. For me authenticity is very important and nothing is better than a genuine referral after a job well done. Social media is a vital tool to share my art and personality, but balance is key. I always keep in mind that glam time is often a private time for my clients and I respect that very much. Knowing when to post behind the scenes and when not to is a vital skill for my career.
Are you able to talk about how important it is for stylists to know/learn how to do all types/textures of hair?
Being well rounded and diverse in your craft is critical. If you’re only familiar with one type of hair texture, It’s important to educate and learn what you’re not familiar with. Sometimes I see hair as a fabric and you need to know how to manipulate the fabric to do what you want it to do. How it’s going to reacts to heat, to oil, to water etc. At the end of the day hair is all the same just as we are all the same.
What advice would you give yourself 10 years ago?
‘Don’t over think it, always trust your gut’
What advice would you give to up and coming stylists?
Keep yourself educated and inspired. Push yourself to always feel uncomfortable, great things never come from our comfort zones.
How do you balance work and personal life?
I’ve learned to say ‘No’ sometimes. I used to try and do everything and run myself down. Its critical you take time for yourself and if that involves a whole bottle of wine, that’s okay too!
What is the next chapter for you?
Im still writing my book, I’m under 30 and have been in this industry for over a decade and it still blows my mind everyday. Everyday i still feel like i have something to learn. my next chapter will write itself.
See Netty Jordan ‘s step-by-step guide to how she created Lala Anthony’s wet, shimmery look for Rihanna’s Diamond Ball.