Marking 25 years of reigning all things textured hair, MIZANI celebrated with the launch of their brand new Styling Renaissance. The newly renovated collection, which was unveiled during MIZANI’s chic and exclusive evening shindig in NYC, includes a range of styling goodies for all curl types and textures.
“MIZANI is truly the professional authority for all curl textures and the first textured hair care and styling brand to break the mold with premium professional product innovations and specialized treatments,” said Tumi Soyinka, Director of Marketing, MIZANI USA.
“The product performance, upscale image and renovated packaging have inspired both industry professionals and consumers who crave products that allow them the freedom to style their hair without compromising its integrity.”
MIZANI’s new Styling Renaissance has been reformulated with Monoi Oil and a fresher, more modern look. The collection’s five key products are:
- MIZANI HD Shyne: (Salon Price $8.50/SRP: $17.00) ‒ Now updated with Monoi Oil and anti-breakage ceramides, HD Shyne provides a weightless, nourishing shine and brilliance.
- MIZANI Foam Wrap: (Salon Price: $8.50/SRP:$17.00) ‒ Perfect for roller/wet sets, lacers, wraps, and molds, this foam styler conditions, protects strands from heat, and strengthens. Even better, it’s paraben and flake free!
- MIZANI Iron Curl: (Salon Price: $8.50 SRP: $ 17.00) ‒ This cream shields your strands from heat damage from styling irons anytime you curl or straighten. It also provides a flexible hold, which means no stiffy, sticky, flaking curls!
- MIZANI HRM: (Salon Price: $8.50 SRP: $17.00) – Avoid humid hair with this life-saving Humidity Resistant Mist. This weightless styler reduces frizz, prevents split ends and protects strands against surface damage caused by chemical treatments.
- MIZANI Thermastrength: (Salon Price: $8.50 SRP: $17.00) – This serum is fortified with shea-butter and anti-breakage technology — basically it’s superfood for your mane. It’s cream-gel consistency makes it perfect for layering up under other styling products. A perfect aid for blow-dry comb-throughs.
Supermodels Chanel Iman, Maria Borges, Grace Mahary, and Heidy De La Rosa front MIZANI’s #FreedomToStyle campaign and attended the celebration event flawlessly representing the many different styles of textured beauty, styled by celebrity stylist and MIZANI Global Artistic Director César Ramirez. “The world of texture and embracing your texture is ever-growing,” says Ramirez, “Mizani is truly the texture authority and caters to all textured hair types from a tight coil to curly to straight. We allow everyone to express themselves while maintaining the natural health of their hair.”
During the event, Ramirez led the launch’s presentation noting, “Women crave products that allow them the freedom to style their hair without compromising its integrity, and MIZANI styling products allow women to achieve the best of both health and style.
The new Monoi Oil infused formulas provide strength, moisture and restoration to the hair from the inside out. I’m thrilled the new MIZANI Styling Collection has an upgraded styling portfolio that combines care to provide high end, sexy, versatile looks for healthy hair.”