They say your hair is 90% of your selfie and this couldn’t be more accurate for superstar blogger turned honey haircare mogul Negin Mirsalehi. The Persian beauty–who effortlessly boasts super-thick, waist-long locks acknowledges that people have always been interested in her hair. “After receiving so many questions about my hair, I knew I had something to offer and I decided to share the healing powers of bee products and my family secret,” says Negin. Enter: Gisou, a honey-infused hair oil line.
After building her own blogging empire, Negin started her bee-based honey line Gisou in 2015, which actually uses honey from her family’s Mirsalehi bee garden. Negin shares, “I was definitely inspired by my father who is a beekeeper and my mother who is a hairdresser; however, Gisou was born naturally out of my passion for bees, the bee garden, and beauty.” In fact, beekeeping has been in her family for six generations! Between her passion for beauty, an understanding for the power of honey, and a knack for business and social media (hello, she has 4.8 million followers!)–for her, Gisou is not only about selling products, it’s about creating a dream. “Every woman dreams of having healthy, shiny and strong hair. Gisou tries to make this dream more attainable. I wanted to share an authentic and personal story, with the message: ‘Healthy hair is beautiful hair.’ Taking good care of your hair is the initial step to healthier and shinier locks. All together, this showcases that whatever you create has to have a purpose.”
While Negin’s hair is a living showcase of the benefits of honey, you’re probably wondering just why honey is so good for your hair. So, here’s the skinny on the holey honeygrail. First, honey is a humectant, which means it attracts and retains moisture from the air and adds suppleness to slightly dry hair. It also makes hair more hydrated, bouncy, shiny and helps it retain curls. Honey is also an emollient, which is a fancy way of saying that it softens and smoothes the hair while sealing in moisture. Additionally, it has rich antibacterial and antioxidant properties that keep your scalp healthy and soothes issues like dandruff, eczema, and psoriasis.
Taking a cue from Negin herself I used the Gisou Honey Infused Hair Oil in addition to our overnight hair mask for extra hydration and repair, worked 1-3 drops into wet hair for the perfect air dry, and as a finishing touch after styling. The results were honestly mind-blowing. As someone who religiously uses hair oil and considers it the holy grail of hair products, I was instantly blown away with this product. It delivers consistently soft, silky hair with a weightless shine and my hair feels much less dry buy never heavy or greasy. And, while the texture appears dense and sticky the oil glides on smoothly and no matter how much you apply it doesn’t weigh the hair down. The best part? They just launch a luxe travel size of the oil. Life, made.