When Olaplex launches a new product – it’s bound to be the next big thing. I mean hello our editors can’t get enough of No 8 Bond Intense Moisture Mask, which was an instant sell out when it hit shelves earlier this year. The brand – which revolutionized at-home hair bond treatments with their inimitable Olaplex No 4 Bond Maintenance Shampoo, No 5 Conditioner and No 7 Bonding Oil – has something special up their sleeve with blondes in mind, and we have a feeling you’re about to be obsessed.
Enter: Olaplex No 4P Blonde Enhancer™️ Toning Shampoo that’s touted to repair, hydrate and brighten all blonde, lightened and gray hair. Now, toning and purple shampoos aren’t new to market – in fact, they’ve had their fair share of hype over the past few years, but what separates Olaplex’s newest offering from the rest lies in the brand’s patented technology along with their sulfate-free formula.
Olaplex’s shampoo obviously cleanses your strands, but as an added bonus also hydrates, neutralizes brassiness, and even brightens your blonde with use – perfect for those who’re in between salon appointments. It also works on a variety of blondes ranging from natural to balayage, root-to-tip highlights and even those with gray hair!
Olaplex No 4P Blonde Enhancer™️ Toning Shampoo: $28
The key with Olaplex No 4P Blonde Enhancer™️ Toning Shampoo is that it brightens your strands, thanks to a complex of pigments and conditioning agents. And don’t worry, it’s also non-drying – as other purple shampoos tend to be–so you don’t have to stress about it drying out your strands. In fact, it strengths hair with Olaplex’s patented technology, hydrates the hair as well as neutralizes brassiness with acid Violet CI 60730. Lavinia Popescu, VP of R&D Product Dev Regulatory at Olaplex tells us, “we have a power complex of conditioning agents, humectants and our BIs Amino ingredient. This blend can repair, hydrate and condition deep hair fiber.”
Usage will vary by hair color and type, but a good rule of thumb is once a week for maintenance. Another thing you don’t have to worry about? That dreaded purple tinge. “The Olaplex 4P should not stain your hair if used as directed. However, because it is so deeply pigmented, you may see the purple tone on your hand upon use,” Lavinia notes. “As a tip, use gloves to avoid your hands grabbing the color.”
Olaplex proudly boasts the Clean at Sephora label, and Blonde Enhancer™️ Toning Shampoo is no exception – she’s paraben and sulfate free, cruelty free, color safe, vegan, has a low carbon footprint and works on all hair types.
Jury is still out on if blondes really do have more fun, but with this new shampoo in their arsenal, it’s safe to say their mane’s do! *Brunettes and red heads are patiently waiting.