Olivia Cefalu

Olivia Cefalu is a freelance beauty writer. She has experience in influencer and digital marketing at Tata Harper Skincare and bringing Very Good Light's personal care brand, good light, to market. Currently, she serves as the head of digital marketing at luxury fragrance brand APOTHEKE. She loves covering Gen Z beauty, wellness, and nail trends. She's also a real nerd for deep dives on trending ingredients in the latest beauty products. Her work also has appeared in InStyle, Byrdie, Well + Good, Shape, Real Simple, IPSY, and more.