Mane Addicts's Logo  

Our Review of the World’s First Powder Shampoo: OWA


06 . 02 . 19

Priscila Martinez

Priscila Martinez is Los Angeles based brand strategy specialist and writer. She focuses on beauty, fashion and the luxury and lifestyle sectors. Martinez contributes to publications like Forbes, AdWeek and Asia Times and she writes for lifestyle outlets like Mane Addicts and Radio Disney’s Sweety High. In addition to editorial and publicity, Priscila has collaborated with various brands to produce content for their social media, websites and blogs. Nevertheless, Priscila’s most noted accomplishment is being mom to her furry son, Kingston.

There are only a few products that truly change hair care categories in our lifetime. Examples include cordless tools, at-home color, and now: powder shampoo. Enter OWA, the world’s first water-activated powder shampoo.


(via OWA)

The TSA friendly product was formulated by a chemist in her twenties, Kailey Bradt. About 80% of regular shampoos are water. Kailey’s idea was that by formulating a 0% water formula, not only would she be saving you mucho dinero, the 25-year-old would also be doing her part to save the environment.

(via OWA)

Using the product is pretty straightforward. First, you wet your hair and hands in preparation for the shampoo. Secondly, you sprinkle a thin layer of OWA’s Hair Wash in a zig-zag pattern across one of your hands. You then run both the palms of your hands for a few seconds to activate the powder formula. You will notice a very thick lather starting to form. After that is achieved, you slide the Hair Wash through your hair and massage it, giving extra TLC to your scalp. Rinse the product off and enjoy clean hair.


(via OWA)

The formula leaves your hair feeling squeaky clean. The small bottle is great for vacations and will last a long time without taking too much space. After using the shampoo I benefitted from adding a rich conditioner to my routine, so feel free to add an element of moisture to your wash after using OWA.

If you love shopping for hair products just as much as we do, HERE are another 30 newly-launched potions you should get your hands on now!

start the conversation

Leave a Reply

Your email address will not be published. Required fields are marked *

powered by chloédigital