Pros Riawna Capri and Nikki Lee first came on the scene when they transformed their 901 salon into a celebrity hair haven. Now, the duo is looking to transform your shelfie with the launch of IN COMMON Beauty, an inclusive luxury haircare line that is meant to be shared.
The ladies behind some of Hollywood’s most iconic looks decided to cull their expertise and develop a line that is meant to make users feel special and celebrated. With this line, their hope is to create a community where both professionals and consumers can congregate.
“Our story begins at 901 Salon, what we like to call everyone’s home away from home,” said Nikki and Riawna. In their world, “everyone” includes loyal clientele like Emma Roberts, Lucy Hale, Ruby Rose, and Nina Dobrev. “We used that same philosophy when developing IN COMMON with Luxury Brand Partners – to create a community that celebrates every stylist and every consumer for their perfect uniqueness,” concluded the duo.
Their debut product, Magic Myst, will launch mid-November. The patented mist is formulated to strengthen and transform hair from the first application. The cruelty-free product surrounds each hair strand with a flexible shield and seals the cuticle to repair damage. It also helps with tangles and protects hair from up to 450° heat styling. To top it all off, it reduces blow-dry time and provides UV filters.
If you are looking to snag a bottle, click over to their website and add your name to their mailing list. Fifty lucky winners will score a $35 bottle of Magic Myst before launch.
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