We live in a visually driven, social media world, which means that having a killer Instagram feed is just as important as honing in on your styling, cutting and coloring skills. Many prospective clients use social media as a way to check out your work and decide whether or not they want to book a seat in your chair–so you better believe that your IG feed needs to be lit. Also, brands are constantly looking for new artists to be ambassadors and use social media as a way to gauge the quality of your work and the size of your reach. Which is why we tapped stylist Sal Salcedo from Benjamin Salon Arts District LA–who has upwards of 118,000 Instagram followers and an Instagram hair feed that’s seriously poppin’–to give us his tips on how he gets the perfect post-styling shots of his clients!
1. Invest in the Right Equipment
Getting a good camera is a great start. You don’t need anything fancy, most importantly focus on getting a good lens. Portrait lenses are ideal to see all details. I shoot with a Canon Rebel T6i EOS with a Sigma Portrait lens.
2. Find the Light
Nothing beats natural lighting to really showcase your work.
3. Keep Your Lens Clean
It’s may be simple but making sure you camera lens is clean is key. So many good photos are wasted by not cleaning lens!
4. The Bigger Picture
Composition is everything. Think of the picture you’re taking as a painting. You want the picture to be interesting for others to look at. I’ve never taking a photography class, but I’ve been documenting my work for years so I believe that the constant use of the camera has helped me to develop an eye for the photo taking aspect of hair.
Make the hair look alive. Move the hair around to keep the hair from looking flat.
6. Say Cheese
Smile! It’s important for clients to see other happy clients, it completes the image.
The most important tip is practice! Take pictures of everything. Even if the photos are for yourself. It’s great to compare your photos to see your growth.
8. Training Your Assistants
Making time for photos during a busy work day can be very tricky so my assistants are being constantly trained to take photos so that they can facilitate and save time by taking the before shots of clients. I take the after shots of my clients, but I’m also training my assistants to see what I see when I’m taking my photos.