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Should You Risk At-Home Hair Dye?


05 . 22 . 19

Priscila Martinez

Priscila Martinez is Los Angeles based brand strategy specialist and writer. She focuses on beauty, fashion and the luxury and lifestyle sectors. Martinez contributes to publications like Forbes, AdWeek and Asia Times and she writes for lifestyle outlets like Mane Addicts and Radio Disney’s Sweety High. In addition to editorial and publicity, Priscila has collaborated with various brands to produce content for their social media, websites and blogs. Nevertheless, Priscila’s most noted accomplishment is being mom to her furry son, Kingston.

Listen, we were all guilty of trolling the at-home hair dye aisle at CVS in high school. We all know this endeavor ended with disastrous results and we swore to never touch a box of dye again. Nevertheless, times are a-changing. It’s 2019 and if you can get your groceries delivered by a drone, isn’t it fair game to expect a good at-home hair dye option?

Start-ups like Madison Reed and eSalon have been cropping up to disrupt our past memories of at-home hair dye jobs. These companies promise salon level results without having to leave the comfort of your Netflix induced coma. But is it worth the risk?


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Personalized Formulas

This new crop of at-home hair dying solutions isn’t the same as your grandma’s boxed dye. These companies start with a color quiz that will nail down your likes and the shade you are striving for. Larger companies like Madison Reed have IRL locations where you can actually talk to an expert to receive the best advice.

Expert Backing

Another differentiator between at-home dye jobs of the olden days and now is that these companies are all backed by a savvy squad of professionals. They are constantly receiving feedback and tweaking their suggestions. These experts have also laid out ground rules that consumers are explained and expected to follow. Boxed color was a “one size fits all” offering while these new companies are offering bespoke solutions to hair color.


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The Verdict

Although at-home hair dye has come a long way, it is still no substitute for a hair artist that you grow to trust. Building a rapport with somebody one-on-one will always beat out a customer service email or 1-800 number. An IRL colorist can also start to tweak their suggestions if your hair becomes frail or if you are going through major life events that impact hair health (aka just had a baby, stress, alopecia, etc.). In conclusion, nothing will ever replace a trusted hair colorist but if you are strapped for cash or live in an area where you don’t have access to great artists, these services will be great for you.

Looking for more DIY hair color? THESE wash out options will have you skipping salon fees ASAP.


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