Last Tuesday Hollywood’s famous independent music store, Amoeba Records, was taken over by a band of dancing models playing arcade games. What was all the commotion all about? Stella McCartney’s pre fall show drew in a crowd of influencers, celebrities, and socialites who gawked at her tailored animal print separates and sheer breezy separates amidst classic 70’s pop songs, Stella McCartney neon lights, and groovy guitars with retro adornments.
To compliment the carefree Woodstock era vibe of the clothing, Antoinette Beenders, Aveda Global Creative Director, alongside Allen Ruiz, Aveda Global Artistic Director of Styling, created two looks on the models: middle parts with a “fluffy little kink” in the hair and tousled 70’s afros with fringe.
The afros were created on models with naturally curly hair by first wetting down the hair, setting and restyling, then picking through the curls for an expanded moldable shape. Antoinette wanted a “soft and fluffy curly style that was rocker-chic but definitely not crunchy or hard. With Aveda Be Curly Style Prep and a twist set technique, we were able to form touchable, flirty curls that would hold up all night.”
To recreate the look, “first, twist the curls. We make sure all the girls’ hair is clean and brushed so it’s really kind of open to product. And then we put the product in on wet hair, twist each curl to saturate with product, then diffuse dry it. On this girl, I’m setting the fringe with pins.”
Antoinette’s tips for diffusing hair:
- Take the wetness out and leave it alone as much as you possibly can while drying. Then when the hair is completely dry, shake it out.
- Don’t disturb the curl while it’s drying, because that’s when you get trouble with frizz and dryness.
The other look was what Antoinette calls “the Stella wave.” It’s the cool girl, barely there kink in the hair that looks like she just woke up.
To recreate the look, you’ll need two products: Aveda Shampure Dry Shampoo and Aveda Thickening Tonic.
Allen walks us through creating the style: “The look is very clean, soft, and brushable with a little bit of a bend and a kink.”
“First, I’m putting a little guts in the air, starting out by using the Thickening Tonic on really nice clean and dry hair on the roots all the way to the ends. What this is doing is creating volume. I’ll then blowdry the product in to create lift at the root.”
“After the hair is dry, I use dry shampoo to give it a little bit more texture and I’m pretty generous with how much I use. Then, I’ll go through the ends with a brush to work it in.”
“It’s a long journey to get to just “kind of” messed up hair. We don’t want it to be too styled, but we don’t want it to be too grungy either. We do a lot of shows for Stella—we call it the Stella wave. It’s basically taking the hair at mid-shaft and creating a slight bend.”
GET THE LOOK:
- Prep damp hair with Aveda Thickening Tonic.
- Blowdry hair with hands, using nozzle to direct the hair upwards.
- If ends look dry, use a round brush to add shine.
- Use a 1 ¼ inch iron to loosely wrap the midlengths, starting at eye level.
- Pull each curl after releasing from the iron to stretch the wave.
- Generously spray Aveda Shampure Dry Shampoo throughout for a matte finish.
- Tousle hair with fingers to shape.
Antoinette tells us the key product for the show was the Aveda Dry Shampoo because it lifts the roots from the model’s head and adds a “lived in, fluffed up, and flirty feel to the overall style. I’m not sure how I ever managed backstage without it.”
Photos by Desirae Cherie.