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The Real Reason Your Blowout and Curls Fall Flat Fast


11 . 27 . 18

Why bother giving myself a blowout if gravity’s going to get the best of it anyway? We ask ourselves the same question, sometimes because our arms are too sore to bear the hard work, but mostly because the volume we infuse our style with disappears in a matter of minutes. Not cool. Searching for the root of our problem, we tapped the pros. Click through the gallery below as celebrity and editorial hairstylists share the mistake you’re making when it comes to blowouts and curls, what to do instead, and the right products and brushes to prevent a bouncy blowout or fluffy curls from deflating.



Read this for a complete guide to Brazilian blowouts

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