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I Can’t Stop Watching People’s Haircare Routines on TikTok

I spend far too much time on TikTok these days. And I know I’m not the only one who finds themselves infinitely scrolling through video after video all day long. It’s a compulsion I can’t shake, nor do I really want to.

The app isn’t just a form of entertainment, it also serves as an education tool. This is especially true when it comes to haircare. I cannot tell you how much I have learned from TikTok videos about how to improve my haircare routine. The amount of knowledge I now possess on the subject is astronomical. This all coming from someone who considers to know quite a bit about the topic already.

White girl with brown hair showing off her TikTok haircare routine
(via Unsplash)

My absolute favorite videos are the ones dedicated to users showcasing their haircare routines. Given the hashtag has over 130 million views and counting, it’s safe to say there are others who feel the same. These videos are mesmerizing, with every individual demonstrating how they achieve their lustrous locks in 30 seconds or less. Seriously, some of these TikTok users have heads of hair I only thought were achievable in commercials.

One of the reasons I was so drawn to these haircare routine videos is because they made silky, shiny, thick hair seem more obtainable. I personally was struggling to keep up with my haircare routine in quarantine. There was a point when I almost didn’t feel the need to care for it like I once did, mainly because I was sheltered inside all day. Then I started struggling with more hair falling out than usual, which obviously stressed me out and had me thinking I would be bald in a few months. That’s when these TikTok haircare routines came into my life.

Of course I had done my research on the best products to use for hair thinning, but they didn’t offer me the same comfort as the TikToks did. While I can appreciate the advice a dermatologist has to doll out, there feels like a lack of connection. The TikTok videos offer what that lacks—personal connection.

These are real people with real hair who have transformed their strands into enviable manes. And they want to share how they got there. So often, people aren’t willing to do that. There’s this strange desire for others to struggle the same way we did. But that’s not the case on TikTok. Almost everyone on the app shares their content in the hope of helping those who watch it.

At least, that’s been my experience with the haircare routine videos. I understand how all of this can sound overly optimistic for many, so I wanted to share some TikToks that got my haircare routine back on track. The proof is in the pudding!

This Shiny Hair Routine

If only I had known achieving shiny strands was this simple.

This One That Details Everything You Need in Your Haircare Routine

Getting products specifically for my scalp has changed my locks for the better.

This One That Shows Transformation Is Possible

You can get the hair you’ve always dreamed of. It’s not as unattainable as you may think.

These are only a few of the TikToks that really gave me everything I needed to improve my haircare routine. There are so many more out there to enjoy. At the very least, they offer a bit of comfort before drifting off to sleep. Happy scrolling!

This isn’t my first TikTok rodeo. Back when curling your hair with socks became a huge trend, I decided to try it. HERE’S how it went!

2 minutes

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