Do you spend the extra schmoney to make your fries next-level with truffle? Because I do – I’m obsessed with everything food-truffle related, which is why I had to know more when I saw that the ingredient, which makes everything taste better (and somehow fancier) was being used in a haircare line. Here’s why it’s good for your hair and some surprising facts about how it’s sourced.
“The black truffle is one of nature’s richest sources of antioxidants,” explains Jennifer Vezos, VP of Marketing for the Moroccan Gold Series. “It gives hair a special richness. It’s potent in amino acids, essential fatty acids, proteins, vitamins, minerals, and micronutrients found only in black-colored truffles,” she says.
According to Jennifer, truffle restores locks back to life while protecting and adding shine and moisture. “Black truffle is especially rich in proteins, minerals and amino acids that hydrate hair and dramatically improve its moisture level. They also help protect hair from free radicals and environmental stressors,” she says, noting that truffle, which will hydrate all hair types, also leaves hair manes manageable and frizz-free.
Part of the reason doing your meal up with truffles is so expensive is because of how difficult it is to source the truffles – animals are trained to sniff them out and then they are dug up from the earth. They aren’t easily farmed and just a few are found at the base of trees. The black truffles used in the new Truffle Collection from Moroccan Gold Series come from Perigord, France. “They are gathered fresh in season in January and February and then extracted using a proprietary process,” says Jennifer.
Black Truffles for Hair
Although there are several truffle options, the black truffle has unique properties for hair. “After extensive testing with other types of truffles, we found the black most potent, and it produced better results in our formulation. We also found that the black truffle gives remarkable synergistic effects when used with the other deep-penetrating and nurturing ingredients in our products, including Shea Butter, Linseed Oil, and Wheat Germ Oil, as well as Vitamins A, E, and D, and Keratin,” she continues.
The entire black Truffle Collection from Moroccan Gold Series revolves around the ingredient, and is highly concentrated in everything, from the shampoo to the serum and the mask. Even though you may like munching on truffle stuff, we get that you don’t want to smell like it — and don’t worry, you won’t. “There is a gourmand fragrance blend of Iris with undertones of Patchoulli and spun sugar,” explains Jennifer.
Ever wonder how environmentally sourced ingredients wind up in your haircare? HERE’s how it’s done.