The biggest disappointment of coloring your hair is that the color washes out. Nothing is really permanent, no matter what the label says. However, if you use the right shampoo you can extend both the vibrancy and life of your dye. Here’s what you need to be lathering up with to keep your color fresh.
Redken is the unofficial color care authority, so of course they designed a shampoo to keep color protected and intense. The shampoo guards hair against the major color culprits — environmental aggressors, poor cuticle condition, color altering minerals, and water.