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The One Product Every Blonde NEEDS in the Shower

Hair Blonde Purple Shampoo Silver

Something all blonde’s have in common? The desire to stay blonde, and that’s where our must-have item – purple shampoo – can help. After you leave your colorist, your blonde locks might begin to fade into a brassy tone. The cause of that brassy tone can be a lot of things; the sun, chlorine, your water, your natural color but the solution? Purple. 

WHY, WHAT IS IT?

Remember color theory from your first art class? The opposite color from yellow was, you guessed it, purple. With blonde hair, purple shampoo literally deposits purple color pigment into your hair and neutralize the unwanted ‘yellow’ tones in your hair. The result is more a vibrant, cool-toned color.

HOW OFTEN SHOULD I USE IT?

For your best blonde, you really only need to use a purple shampoo once or twice a week. Different variations of shampoo are different, so make sure you read the usage instructions on the back of the bottle. Also – be careful with how long you leave it in for, especially if you have fresh highlights or double-processed blonde hair. The last thing you want is for your hair to pick up so much pigment that you hair turns a shade of purple.

WHICH ONE SHOULD I BUY?

There are decent purple shampoos available at every price point. Shop our recommendations below.


Share your brassiness-fighting, purple shampoo recommendations in the comments below.

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