It feels like just yesterday that curtain bangs dominated an entire year of hair trends. Well, judging by how things are going, a trend with that longevity will now be a thing of the past. For example, with the phasing out of curtain bangs at the beginning of 2022, we’ve now seen a bunch of microtrends stemming from that very cut. There’ve been baby curtain bangs, bottleneck bangs, blunt curtain bangs and so many more. And if that’s any indication, microtrends are about to blow up in 2023. So, just what does this mean? And what so-called microtrends can we expect in the new year? Keep reading for expertise from Kenra Professional ambassador and hairstylist David Lopez to break down what you need to know!
About the Expert
David Lopez is a Los Angeles-based hairstylist, Kenra Professional ambassador, and makeup artist. Lopez is also the Creative Director of Glam Seamless hair extensions.
The Year of Microtrends
Thanks to TikTok and the fast-paced world of social media in general, commitment issues in hair and beauty are of prime relevance. Trends move quicker than you can say haircut, and that’s where microtrends come into play. These are mini trends that last for a short amount of time and don’t make the same memorable imprint as those curtain bangs, for example.
“Microtrends really now are the main trends,” Lopez tells Mane Addicts. “I don’t think there are these huge trends anymore. We’re seeing a lot of people really figure out what works for them and also, people are really starting to use hair as a form of expression. This is a really big part of their personal style, especially for Gen Z and younger generations.”
Beauty and Hair Microtrends to Expect in 2023
Using Your Own Hair as a Hair Accessory
They say hair is your best accessory, but no, really.
“We’re seeing a lot of hair accessorizing, and I don’t mean actual hair accessories,” Lopez says. “Rather, people are adding braids to the front part of their hair for a very Y2K hairstyle. For example, I see people with bobs will put two cute face-framing braids, which obviously lean very young, but I think we’re going to see a lot more of that in the new year.”
The long hair trend comes and goes, and Lopez expects to see it pop up in 2023.
“I believe we’re going to see a lot of long hair again,” he says. “I think it’s a microtrend in that not everyone can , but people are really wanting to explore longer lengths. I feel this has a lot to do with lockdown and salons being closed. People started to grow out their hair, then continued the journey. Now people want to see their long hair be healthy, full, and shiny.”
Lopez says Kenra Professional’s latest Platinum Rapid Hydration Masks are perfect for quickly rehydrating hair in three minutes. It also comes in both a rich and light formula for all hair types.
While bright, bold shades aren’t on their way out, Lopez expects to see more people embracing their natural hues, but intensifying them.
“I’m seeing a lot of people going even deeper into their hair color for lower maintenance,” the hairstylist says. “I think this will be a real key next year as we go into what I think will be a recession. People won’t have as much expendable income, so they’re going to want to try deeper colors to extend the life of their hair. So, whether that’s a deeper red or a deeper blonde, not necessarily going from blonde to brunette—but deepening the base shade and not going as high with the roots.” Lopez encourages the use of Kenra Color Maintenance Shampoo and Conditioner to keep the color looking fresh.
Trends of the ‘90s very much dominated the last two years, and some of that will carry over into next year.
“I’m seeing this microtrend of ’90s highlights,” Lopez says. “They’re not root-melted, more so back-to-back foils and feature a lot of bright colors, such as bright blonde. Overall, it’s not quite as stylized as before with the root drops.”
Following suit with the ‘90s highlights microtrend, we’re moving into bolder, thicker highlights.
“We’re going to see highlights that are very chunky and ribbony,” Lopez explains. “This technique takes less time in the salon, which people really like, and it’s also just a bit lower-maintenance. People also just love seeing those pops of blonde and caramel, or shifts of brunette in their hair.”
Protective styles are any look that keeps the ends of the hair tucked away and minimizes manipulation. Protective styles give the ends of the hair a break from nasty weather conditions and other issues that could affect hair health. The roots and hairline benefit because you’re changing the places of tension on the scalp.
“These styles are generally very much in the POC community and have always been there,” Lopez says. “I’d never want to relate it to being a trend, but I have noticed a great sense of playfulness with these styles. I’ve seen a lot of clients, friends, and people who I follow who have never worn a protective style and are now trying them. Even myself, I’ve never done braids before, but I’m going to do them this winter. So I definitely think these styles will be popping up in 2023.” Lopez recommends products from Kenra’s newest AllCurl line—especially the AllCurl Defining Jelly, Lightweight Defining Creme, and the Sealing Oil Spray.