These 2024 New Hair Products Will Give You Your Best Strands Yet

These 2024 New Hair Products Will Give You Your Best Strands Yet

Written by Ashley Locke

One thing we always anticipate heading into another year is the release of new hair tools and products. And we’ve got a ton of exciting launches coming down the pipeline. Rumors of a Beyoncé hair line took off in 2023 and they were proven to be true with the release of her brand Cécred early this year. Dyson continues to push the envelope with their innovative technology for experts and beginners alike. The overall theme this year when it comes to new products is hair health. We’re talking scalp care, bond-building, damage repair, which isn’t surprising given the increased interest in the skinification of hair care over the years. Now more than ever, there’s a focus on building a sustainable hair care routine that nourishes your strands from root to tip. But this doesn’t only extend to hair care, hair health is even more so of a consideration when it comes to creating hot tools. A number of hot tools have been designed to create less damage than tools of yesteryears.

The year is just getting started and so is the innovation. Keep reading to discover our fave hair launches in 2024…so far.

New Product Launches: Hair Tools

Mane The Power Bottom + Styling Attachments

$50 each at

Mane The Power Bottom + Styling Attachments | Hey Mane

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Of course we had to kick things off with the launch of The Power Bottom and Styling Attachments from Mane, duh. The Power Bottom is truly the most vers(atile) base you’ll ever encounter in your life—and it makes styling so much easier. Rather than having to use a million different tools you’ll ultimately get tangled up in when doing your hair, all you need is this powerful base to charge up our array of styling attachments (curling iron, curling wand, jumbo waver). You can go from curls to waves in a matter of minutes without really needing to switch up your tool. Select your attachment, pop it, lock it, and you’re ready to start styling.

ghd chronos flat iron

$329 at

ghd chronos flat iron | Hey Mane

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Looking for a tool that will get you out the door faster? The ghd chronos flat iron is calling your name. Engineered to offer three times faster styling in just one pass, it also offers 85% more shine, two times less frizz, high-definition curling, and no extreme heat damage.

Dyson Supersonic r hair dryer

$569.99 at

Dyson Supersonic r hair dryer | Hey Mane

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Dyson has once again revolutionized the hair tool industry with the announcement of their Dyson Supersonic r hair dryer—the lightest, smallest, and most precise styling tool, as they call it. The dryer even features a new technology streamlined heater, the Dyson Hyperdymium™ motor, and intelligent Radio Frequency Identification (RFID) sensors in each attachment, which communicate with the hair dryer, automatically adjusting the motor and heater to deliver optimal airflow and temperature for each attachment—um, yes please. The “r” shape design was implemented after years of stylist feedback requesting a tool that would prevent strain-related injuries.

The tool will be released in April, though it will only be available to professional stylists with a valid cosmetology license. You can sign up for the waitlist here.

KRISTIN ESS HAIR Soft Volume Blow Dry Brush

$85 at

KRISTIN ESS HAIR Soft Volume Blow Dry Brush | Hey Mane

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Create volume, tame frizz, and minimize drying time with this blow dry brush from KRISTIN ESS HAIR. The best part? You can use it on wet or dry hair to volumize and smooth in one fell swoop.

Bondi Boost Infrared Bounce Brush

$98 at

Bondi Boost Infrared Bounce Brush | Hey Mane

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The ‘90s called, they’re jealous we have this tool to create the supermodel blowout of our dreams because it makes the process way easier. Powered with infrared heat and negative ion technology, it gently heats the hair from the inside out to leave you with a glossy, frizz-free finish that shines day and night. So boost your volume (and your ego) this year by securing yourself this heated round brush.

New Product Launches: Hair Care Products

Cécred Hair Care Super Fan Bundle

$265 at

Cécred Hair Care Super Fan Bundle | Hey Mane

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Founded by Beyoncé (yes, the Queen Bey), Cécred is one of the most anticipated new year launches. Inspired by hair rituals from all over the world, Cécred aims to provide all hair types and textures with extra moisture and strength by way of patent-pending tech. The secret ingredient? Bioactive keratin ferment, which closely matches and replaces depleted proteins to strengthen weakened and damaged hair from the inside out.

We recommend treating yourself to the Super Fan Bundle because it features the current range of products: Clarifying Shampoo & Scalp Scrub, Hydrating Shampoo, Moisturizing Deep Conditioner, Reconstructing Treatment Mask, Fermented Rice & Rose Protein Ritual, Moisture Sealing Lotion, Nourishing Hair Oil, and Ritual Shaking Vessel.

Act + Acre Showerhead Filter

$120 at

Act + Acre Showerhead Filter | Hey Mane

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Showerhead filters are all the rage these days, and for very good reason. A healthy hair and scalp start with using clean water. For the most part, your regular ol’ showerhead isn’t filtering out things like hard water, heavy metals, chlorine, and other contaminants to protect your strands. This baby packs a satisfying flow (with added flow restrictors for water conservation!) and each package includes all the tools you’ll need, like plumbers tape and a wrench, to make installing a breeze.

Corpus Naturals CYPRESS Shampoo

$32 at

CORPUS CYPRESS Shampoo | Hey Mane

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Beloved body care brand Corpus Naturals is debuting their first foray into hair care with a shampoo-conditioner combo and the scent (with notes of cypress, cedar, vetiver, and bergamot) is enough to woo anyone. This plant-based shampoo contains rice protein and vegan squalane to deeply cleanse and nourish your hair and scalp. Plus, the chic seafoam green bottles are made with 100% post-consumer plastic and are fully recyclable. Clean hair care has never looked better.


$169.60 at


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Featuring the new Serum Énergisant and Shampooing Énergisant, this HAIR THINNING POWER DUO from Leonor Greyl has been proven to reduce hair thinning with help from powerful ingredients like Indian gooseberry, maca, rosemary extracts, moringa seed, almond proteins, and more to boost hair density, health, and vitality. If your resolution was to work on your thinning hair, this is the duo for you.

PHYTO REPAIR Intensive Repair Mask

$38 at

PHYTO REPAIR Intensive Repair Mask | Hey Mane

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Anything PHYTO releases is always on our radar, including the launch of their REPAIR line. Featuring a shampoo, conditioner, mask, and heat protectant, the products regenerate the hair from the inside with a complete repair action from roots to ends. Their Intensive Repair Mask is a must if you’re looking for a quick fix that lasts when it comes to repairing damaged hair, preventing breakage, and improving split ends.

Babo Botanicals Purifying Shampoo for Flat, Oily Hair

$18.50 at

Babo Botanicals Purifying Shampoo for Flat, Oily Hair | Hey Mane

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Nothing gets us more excited than a new eco-friendly product launch so thank you for this, Babo Botanicals. The brand is adored by parents everywhere for their baby-friendly products but their latest launch is for the adults; they just released shampoo and conditioner collections. Whether you’re looking to tame frizz, boost volume, or manage excess oil, there is a shampoo and conditioner duo that works for you in this lineup. But our favorite thing about this launch is that each product comes in a paper carton that offers 80% less plastic than a bottle of the same size and has been tested to be water-resistant. The future of sustainable hair care is thrilling.

Ceremonia Mascarilla de Guava

$34 at

Ceremonia Mascarilla de Guava | Hey Mane

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Repairing damaged hair and split ends has never been easier, thanks to this award-winning hair mask from Ceremonia. Fortified with maracujá oil, blue agave extract, and guava fruit extract, this restorative product is clinically proven to reduce split ends by 60% and breakage by 25%.

NatureLab. Tokyo Perfect Volume Thickening & Conditioning Hair Masque

$19 at

NatureLab. Tokyo Perfect Volume Thickening & Conditioning Hair Masque | Hey Mane

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Voluminous, thick hair is something many of us are trying to achieve. If you want a little extra boost, opt for this hair mask. Densifying polymers, rice starch, and rice bran work together to create visible density and texture, build volume, and help strengthen and stimulate hair growth.

New Product Launches: Styling Products & Accessories

Dyson hair clips

$39.99 at

Dyson hair clips | Hey Mane

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If you’re not a professional stylist but still want to get in on Dyson’s newest launches, might we suggest checking out their hair clips? Featuring a set of two sectioning hair clips and two wide hair clips, they offer a secure clip while being gentle on your hair. The sectioning clips feature a silicone band to increase grip while minimizing creases. And the wide clips are best for holding large amounts of hair securely and comfortably.

BREAD hair-foam

$26 at

BREAD hair-foam | Hey Mane

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We are here (or should we say hair?) for the mousse renaissance, albeit with some updates to the typical product formula we’re used to because who wants crunchy hair? Anyway, BREAD is on a mission to make you fall in love with mousse all over again with their hair-foam launch. This creamy foam offers swishable definition with a crunch-free, weightless finish while also repairing damaged hair thanks to its biomimetic silk protein, vegan keratin, and bond builder formula.

Vegamour HYDR-8 Weightless Repair Hair Oil

$48 at

Vegamour HYDR-8 Weightless Repair Hair Oil | Hey Mane

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Hair oil is an essential yet often overlooked product in a nourishing hair care routine. For those who need an oil to incorporate into their ritual, we suggest the Vegamour HYDR-8 Weightless Repair Hair Oil. Key ingredients like marula oil, vitamin C oil, and a sacha inchi and chia seed oil blend hydrates, minimizes frizz, seals split ends, and adds shine. It’s a do-it-all oil you definitely need.

The Doux Press Play Thermal Styling System Silk Me Out Bundle

$91.99 at

The Doux Press Play Thermal Styling System Silk Me Out Bundle | Hey Mane

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For those who love a good silk press but don’t enjoy compromising the strength of your hair, you no longer have to. The Doux’s Press Play line is a thermal styling system designed with DOUX-plex™, a bond stabilizing technology designed to protect, repair, and nourish hair strands. Translation? You can enjoy a silk press year-round without damaging your hair. Shop all seven products individually or get the Silk Me Out Bundle with everything you need for a stylist-approved silk press at home.

Ceremonia Bow Clip

$25 at

Ceremonia Bow Clip | Hey Mane

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Long live the bow trend. It’s the sweetest lil’ accessory and Latinx hair care brand Ceremonia is jumping in the game. Their bow clip comes in classic red and black hues and is the perfect final touch to any style you decide to rock.

IGK Hair Look Out Lash & Brow Boosting Peptide Serum

$41.65 at

IGK Hair Look Out Lash & Brow Boosting Peptide Serum | Hey Mane

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For brows and lashes that wow, get yourself the IGK Hair Look Out Lash & Brow Boosting Peptide Serum. In as little as four weeks, the weightless, hydrating serum has been clinically proven to increase the thickness, fullness, and density of brows and lashes.

In the mood to shop? Here are 20 Black-owned hair care brands you’re bound to love—and their top-selling products!