Olaplex brought the term “bond repair” to the forefront of the hair space (especially in 2021 with the launch of the brand’s wildly popular Bond Intense Moisture Mask). Following the prominence of the hair concern, a former Olaplex formulator launched his own bond repair system, featuring next-generation, cutting-edge technology. As soon as I heard about the innovative new system called Epres, I reached out to the brand’s team with the hopes of conducting an Epres hair review and chatting with Dr. Eric Pressly, the brand’s founder. The team happily obliged, and below I’m sharing my experience with the products, along with everything you need to know about the brand, straight from Dr. Pressly himself.
About the Expert
Dr. Eric Pressly is the founder of Epres and a former Olaplex formulator.
Like many, Dr. Pressly developed Epres’ concept during lockdown. Prior to COVID, he and his wife were busy traveling, starting a family, and getting caught up with the busyness of everyday life. “During COVID, creative ideas started to flow,” Dr. Pressly tells Mane Addicts. “This led to what I call ‘thought experiments,’ which gave way to real experiments at home. I bought chemicals to play around with, which naturally brought me back into the haircare space, and eventually the development of Epres.”
Obviously, the primary key to a successful launch is filling a gap in an industry. In this case, Dr. Pressly says he wanted to “bring new chemistry and innovation to the world of hair. Our ambition is to revolutionize the category and solve problems. We do this leaning into our product philosophy which is always performance first, science-led, and planet minded. Our capability brings a great sense of responsibility to the hairdresser and the client. We’re excited to share what we have launched and what we have in store for the future.”
About the Epres Hair Treatment
Epres is identified as a simple, one-and-done spray that actively re-bonds hair’s structure, then continues to diffuse repair through each strand for hours. Epres is acid-free, contains only four ingredients, and uses a proprietary liquid molecule Biodiffusion™ technology. Most technologies use a dry or solid molecule, which means the solid molecule can move around when it’s wet until the hair dries. Once the hair dries, the molecule is solid, so it stops. Dr. Pressly’s new technology contains a liquid molecule, which moves around the hair, creating an infinite repair system.
The process is as simple as spritzing the formula onto the hair until fully saturated, leaving it on for at least 10 minutes, then cleansing and styling as usual—which is aimed to restore stronger, shinier, healthier hair.
“Damaged hair will see the best results from using Epres,” Dr. Pressly tells Mane Addicts. “No matter your hair type, when you straighten, relax, perm, blow dry, bleach or color it, expose it to harsh environmental conditions, or simply just brush it, millions of these bonds are damaged every day. Rebuilding these bonds with our technology leads to softer, stronger hair with less breakage and frizz.”
Everything about the product is simple and straightforward. At a $48 price point, one 15ml vial (each order comes with two) is poured into a spray bottle and filled to a line with water. The treatment is recommended to be used one to two times a week, so each full spray bottle should last about a month (this is my guess, depending on your hair length).
How to Use:
- Pour the contents of one concentrate vial into the Epres spray bottle.
- Fill with water, attach the sprayer, and shake well.
- Spray product onto hair until fully saturated.
- Leave it on for at least 10 minutes.
- Cleanse and style hair as usual.
- Use one to two times per week to restore softer, stronger, healthier hair, then weekly to maintain results.
Epres Hair Review
If you live an on-the-go lifestyle but still need to give your strands some much-needed TLC, I strongly recommend Epres. It’s truly a straightforward, no-fuss, no-mess tress system. But to sum it up, all you need are 15 minutes (plus shower and styling time at your own discretion) to mix the formula with water, saturate it entirely into the hair with the generous mist nozzle, let it sit for at least 10 minutes, and shampoo and condition as you normally would.
I decided to let my hair air dry overnight, and it was totally dry when I awoke. I brushed it out and it looked a bit haphazard, but I will say it felt healthy and lightweight even though it looked like an explosion. I then blew it out as best as I could and followed up with my flat iron. The result? Sleek, shiny strands. Even well into the day, my hair felt soft and nourished throughout. As for Epres’ effect on my hair health overall? That’s TBD. But for a $48, multi-use treatment? I’m totally sold.